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About Wilderness Wear

Wilderness Wear is an Australian company renowned for designing and manufacturing premium outdoor clothing. Founded in 1989, the company began with the acquisition of an old Tasmanian hosiery company, which was subsequently relocated to Melbourne. This humble beginning laid the groundwork for what would become a leading brand in outdoor apparel. Wilderness Wear specializes in creating high-quality, functional clothing using a blend of merino wool and polypropylene, catering to the needs of outdoor enthusiasts and athletes alike.

Standout Features of Wilderness Wear

Wilderness Wear's products are distinguished by several key features that set them apart from other outdoor clothing brands.

1. Merino Wool Benefits: The use of merino wool in their products offers numerous advantages. Merino wool is fire-resistant, non-itchy due to its low micron count, and has breathable fibers that pull moisture away from the body, keeping users dry and comfortable. It retains warmth even when wet and has natural anti-microbial properties, reducing odor buildup. Additionally, merino wool is UV-resistant, durable, and biodegradable.

2. Innovative Fabric Blends: Wilderness Wear combines merino wool with polypropylene to create fabrics that offer better lifetime shape and greater comfort. This blend enhances the performance of their clothing, making it suitable for a wide range of outdoor activities.

3. Eco-Friendly Practices: The company is committed to ecological sustainability. They use mulesed-free wool, source raw materials from carbon-conscious suppliers, and ensure their packaging is made from 100% post-consumer waste. These practices reflect their dedication to minimizing environmental impact.

4. Technical Developments: Wilderness Wear continuously innovates by incorporating advanced technologies such as computerized weaving machines and combining different yarns and fibers to enhance their products. This focus on innovation helps them stay ahead in the athletic performance sportswear sector.

Frequently Asked Questions (FAQs)

What Materials Does Wilderness Wear Use?

Wilderness Wear primarily uses a blend of merino wool and polypropylene. This combination provides the benefits of merino wool, such as breathability and moisture-wicking, along with the durability and shape retention of polypropylene.

Is Wilderness Wear Eco-Friendly?

Yes, Wilderness Wear is committed to eco-friendly practices. They use mulesed-free wool, source materials from carbon-conscious suppliers, and ensure their packaging is made from 100% post-consumer waste.

How Durable Are Wilderness Wear Products?

While merino wool can be prone to tears, Wilderness Wear's products are generally durable. The non-pilling nature and resistance to wear and tear are significant advantages. However, users should be cautious when handling the clothing to avoid damage.

What Kind of Activities Are Wilderness Wear Products Suitable For?

Wilderness Wear's products are suitable for a wide range of outdoor activities, including hiking, backpacking, and athletic performance sports. The clothing is designed to provide comfort and performance in various weather conditions.

How Do I Care for My Wilderness Wear Products?

To maintain the quality of Wilderness Wear products, it is recommended to wash them in cold water, avoid using fabric softeners, and dry them naturally. Following these care instructions helps extend the lifespan of the clothing.

By understanding these aspects of Wilderness Wear, customers can make informed decisions about their outdoor apparel needs and appreciate the brand's commitment to quality, innovation, and sustainability.