50% Off Weatherproof Vintage Discount Codes (3 Active) Nov 2024

About Weatherproof Vintage

Weatherproof Vintage is a lifestyle brand that has evolved from the well-established outerwear company, Weatherproof Garment. Under the leadership of Ron Rheingold, who joined the company a decade ago, Weatherproof Vintage has transformed into a successful sportswear-based lifestyle brand. The brand is known for its classic American sportswear with a denim twist, designed and styled in New York City. It combines urban sophistication with outdoor ease, offering a unique blend of relaxation and style. Weatherproof Vintage is positioned as a premium yet accessible brand, with products available in top department stores such as Macy’s, Lord & Taylor, and Von Maur.

Standout Features

Weatherproof Vintage stands out in the market for several key reasons:

• Quality and Attention to Detail: The brand is renowned for its high-quality fabrics and meticulous attention to detail. Products such as short sleeve wovens, quilted vests, hoodies, jeans, and cashmeres are crafted with upscale materials and finishes, making them look more expensive than their retail prices.
• Fashion Forward Styling: The collection is designed to be fashion-forward but not overly trendy, ensuring that the pieces remain relevant over time. The styling is sophisticated, with a focus on colors, patterns, and details that enhance the overall value of the products.
• Selective Distribution: Unlike many brands, Weatherproof Vintage does not aim for mass distribution. Instead, it focuses on selective distribution, partnering with high-end department stores to maintain its brand integrity and exclusivity.
• Diverse Product Line: In addition to sportswear for men and women, Weatherproof Vintage licenses 15 categories, including home goods, shoes, socks, cold weather gear, underwear, and several kids’ categories. This diverse range allows the brand to cater to a wide array of customer needs.

FAQs

What is the history of Weatherproof Vintage?

Weatherproof Vintage evolved from the Weatherproof Garment Company, which has been a leading brand in outerwear since 1948. Under Ron Rheingold's leadership, the brand transitioned into a sportswear-based lifestyle brand over the past decade.

Where can I find Weatherproof Vintage products?

Weatherproof Vintage products are available in top department stores such as Macy’s, Lord & Taylor, and Von Maur. They are also sold through their website and other select retail partners.

What sets Weatherproof Vintage apart from other brands?

Weatherproof Vintage stands out for its high-quality fabrics, attention to detail, and fashion-forward yet timeless styling. The brand's selective distribution strategy and focus on profit over mass growth also contribute to its unique market position.

Does Weatherproof Vintage offer a loyalty program?

While there is no explicit mention of a loyalty program, the brand's focus on customer satisfaction and selective distribution suggests a commitment to maintaining strong customer relationships. However, specific loyalty programs or rewards schemes are not detailed in available sources.

How does Weatherproof Vintage approach marketing and social media?

The brand places a significant emphasis on marketing and social media to track trends and engage with customers. This approach helps Weatherproof Vintage stay relevant and maintain a strong brand presence in the market.