25% Off USTAWI Vouchers, Discount Codes (3 Active) Nov 2024

About USTAWI

USTAWI is a skincare brand founded by Natacha Paugam, who, after her reign as Miss Congo, sought to create products specifically designed for melanin-rich skin. The name "USTAWI," meaning "well-being" in Swahili, reflects the brand’s commitment to promoting health and beauty through inclusive and effective skincare solutions. Drawing from her African heritage and traditional beauty practices, Paugam developed USTAWI to address the unique challenges faced by individuals with darker skin tones, such as hyperpigmentation and sensitivity to environmental factors. USTAWI's mission is to empower users by providing high-quality, clean beauty products that celebrate diversity.

Key Differentiators of USTAWI

USTAWI stands out in the crowded skincare market through several unique features:

• Focus on Melanin-Rich Skin: USTAWI specifically formulates its products for melanin-rich skin, addressing concerns like hyperpigmentation and dryness that are often overlooked by mainstream brands.

• Natural Ingredients: The brand emphasizes clean beauty by using up to 99% naturally-derived ingredients in its formulations. This includes powerful African botanicals such as Baobab, known for its high antioxidant content and ability to combat environmental stressors.

• Scientific Expertise: USTAWI combines traditional African beauty secrets with modern scientific research. The formulations are clinically tested on diverse skin tones, ensuring efficacy across various types of melanin-rich skin.

• Holistic Approach: The brand promotes a holistic view of beauty that encompasses physical health and emotional well-being, aligning with its name’s meaning of "well-being" in Swahili.

Frequently Asked Questions

What does USTAWI mean?

USTAWI means "well-being" in Swahili, reflecting the brand's dedication to promoting health and beauty through inclusive skincare solutions.

Are USTAWI products suitable for all skin types?

Yes, while USTAWI focuses on melanin-rich skin, its formulations are designed to be gentle and effective for all skin types, including sensitive skin.

Where are USTAWI products made?

All USTAWI products are made in France using natural ingredients primarily sourced from Africa.

Is USTAWI cruelty-free?

Yes, USTAWI is committed to cruelty-free practices and has been certified by the Leaping Bunny program, ensuring no animal testing occurs during production.

How can I participate in the loyalty program?

Customers can sign up for USTAWI's loyalty program during checkout or through their account page on the website. Points earned can be redeemed on future purchases.

What is the best way to use USTAWI products?

For optimal results, it is recommended to follow the specific usage instructions provided with each product. Generally, using the serums twice daily can yield the best outcomes in terms of skin improvement.

By focusing on inclusivity and quality ingredients, USTAWI is carving out a niche within the beauty industry that not only celebrates diversity but also empowers individuals to embrace their unique beauty.