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About Urban Revivo

Urban Revivo, often referred to as UR, is a fast fashion brand that was founded in 2006 by Li Guangming, a former apparel merchant from Guangzhou. Inspired by the Spanish fashion giant Zara, Urban Revivo aimed to introduce the concept of fast fashion to the Chinese market. Since its inception, the brand has grown significantly, now boasting over 380 retail stores across Singapore, Thailand, the Philippines, and other Southeast Asian regions, as well as a strong online presence in the United States, Europe, and more.

Standout Features

Urban Revivo has several standout features that contribute to its success and popularity:

• Original Design and Premium Quality: The brand is known for its original designs and premium quality products. Urban Revivo's design and development team, comprising over 500 employees, works tirelessly to create unique and trendy fashion items.
• Global Design Centers: Urban Revivo has world-class design centers in London, Shanghai, and Guangzhou, which enable the brand to stay at the forefront of international fashion trends.
• High Volume of New Styles: The brand releases hundreds of new styles every week, designing over 10,000 styles annually. This ensures that customers always have access to the latest fashion trends.
• Sustainability: Urban Revivo places a strong emphasis on sustainability, which is one of the core elements of the brand. This commitment to sustainability helps in enhancing its influence in the market.
• Deep Understanding of Digital Landscape: Urban Revivo has a deep understanding of China's digital landscape, leveraging platforms like Xiaohongshu to engage with its target audience. This has been instrumental in its success, particularly among China's Gen Z consumers.

FAQs

Where is Urban Revivo's Headquarters?

Urban Revivo's headquarters is located in Guangzhou, Guangdong, China.

How Many Stores Does Urban Revivo Have?

Urban Revivo operates over 380 retail stores globally, with a significant presence in Southeast Asia and an expanding footprint in other regions.

What is Urban Revivo's Design Philosophy?

Urban Revivo's design philosophy revolves around original design, premium quality, and sustainability. The brand aims to inspire customers who see every path as a runway, encouraging them to dare to try new trends and break fashion rules.

Does Urban Revivo Have an Online Store?

Yes, Urban Revivo has an online store that was officially launched in 2021, allowing customers to shop from anywhere in the world.

Is Urban Revivo Considering an IPO?

Urban Revivo is reportedly considering an initial public offering (IPO) in Hong Kong, although the plans are still in the preliminary stages.

How Does Urban Revivo Engage with Its Customers?

Urban Revivo engages with its customers through various social media platforms, particularly Xiaohongshu, where it runs hashtag campaigns and features daily outfits worn by Chinese celebrities.