20% Off Unreal Fur AU Discount Codes (1 Active) Nov 2024

About Unreal Fur AU

Unreal Fur, an Australian designer fashion brand, has been at the forefront of ethical and sustainable fashion for over a decade. Founded in 2011, the brand's mission is to end the use of real fur and animal products in the fashion industry by designing high-quality, luxurious faux fur and vegan leather pieces. Unreal Fur's commitment to ethical design has earned it recognition with two PETA Fashion Awards and a National Indigenous Fashion Award in 2022. The brand operates with a strong social responsibility ethos, prioritizing animal welfare, environmental sustainability, and transparent manufacturing processes.

Standout Features of Unreal Fur AU

Ethical and Sustainable Materials

Unreal Fur is renowned for its use of premium vegan materials, ensuring that all products are cruelty-free and environmentally conscious. The brand's focus on sustainable fibers, such as hemp and PET, underscores its dedication to reducing environmental impact. Despite the challenges in achieving the same quality as real fur, Unreal Fur continues to innovate and improve its faux fur products.

Inclusive and Diverse Designs

The brand caters to a diverse community of wearers worldwide, offering a wide range of styles that evolve from vintage textures to contemporary silhouettes. Unreal Fur's designs are not only aesthetically pleasing but also inclusive, making ethical fashion accessible to everyone. From outerwear to bridal accessories, the brand's collection is designed to be timeless and versatile.

Commitment to Animal Welfare

Unreal Fur's core mission is to eliminate animal cruelty in the fashion industry. As part of the PETA Approved foundation, the brand actively promotes the use of faux fur and encourages others to join the "Faux-volution." This commitment extends beyond product design, with Unreal Fur advocating for animal welfare and supporting initiatives that help save animals from cruelty.

Transparent Supply Chain

The brand prides itself on maintaining strong, transparent relationships with its suppliers. Unreal Fur has used the same suppliers since its inception, fostering a close and mutually supportive relationship. This transparency ensures that the brand's values of family and business integrity are upheld throughout its manufacturing process.

Environmental Sustainability

Unreal Fur acknowledges the environmental impact of faux fur and is actively working to mitigate it. The brand is developing sustainable fibers and has implemented a recycling program to convert fabric scraps into new products. This approach reduces wastage and aligns with the brand's broader commitment to environmental sustainability.

FAQs

What is Unreal Fur's mission?

Unreal Fur's mission is to end the use of real fur and animal products in the fashion industry by designing high-quality, luxurious faux fur and vegan leather pieces.

Where is Unreal Fur based?

Unreal Fur is based in Melbourne, Australia, and acknowledges the Kulin Nations as sovereign custodians of the land on which they work.

What materials does Unreal Fur use?

Unreal Fur uses premium vegan materials, including faux fur and vegan leather, and is working on developing sustainable fibers such as hemp and PET.

How does Unreal Fur contribute to environmental sustainability?

Unreal Fur contributes to environmental sustainability by developing sustainable fibers, recycling fabric scraps into new products, and maintaining a transparent and waste-avoiding manufacturing process.

What recognition has Unreal Fur received?

Unreal Fur has received two PETA Fashion Awards and a National Indigenous Fashion Award in 2022, recognizing its commitment to ethical and inclusive design.