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About TRUBAR

TRUBAR, a brand under the umbrella of Simply Better Brands Corp., has established itself as a leading name in the health and wellness industry, particularly among women. Founded in 2018 by a female-led parent company, Truwomen, TRUBAR has rapidly grown into a nationally recognized brand, available both online and through major U.S. retailers. The brand specializes in creating nutritious, dessert-inspired protein bars that are not only delicious but also made with high-quality, plant-based ingredients. These bars are certified vegan, gluten-free, kosher, dairy-free, soy-free, non-GMO verified, and free of sugar alcohols, making them an ideal choice for health-conscious consumers.

Standout Features

TRUBAR stands out in the market due to several key features that set it apart from other protein bar brands:

• Plant-Based Ingredients: TRUBAR bars are crafted with all-natural ingredients such as cassava flour, brown rice protein, and other plant-based components. This ensures that the bars are not only healthy but also align with the dietary preferences of vegan and gluten-free consumers.
• Clean Label: The brand prides itself on using simple, pronounceable ingredients that are free from artificial additives, preservatives, and sugar alcohols. This commitment to clean nutrition makes TRUBAR a trusted choice for those seeking guilt-free indulgence.
• High Protein and Fiber Content: Each bar is packed with 12 grams of plant-based protein and 12 grams of fiber, providing a satisfying and nutritious snack that supports overall health and wellness.
• Variety of Flavors: TRUBAR offers a range of flavors inspired by popular desserts, such as "Oh Oh Cookie Dough," "Daydreaming About Donuts," and "Smother Fudger Peanut Butter," ensuring there is something for every taste preference.

User Reviews and Feedback

User reviews and feedback from various sources highlight the positive reception of TRUBAR products:

• Amazon Reviews: On Amazon, TRUBAR products have received high ratings, with many reviewers praising the bars for their taste, texture, and nutritional content. Users appreciate the clean ingredients and the fact that the bars are free from common allergens like gluten, dairy, and soy.
• Website Testimonials: On the TRUBAR website, customers often comment on the delicious flavors and the satisfaction they get from knowing they are consuming healthy, plant-based ingredients. Many users also appreciate the brand's commitment to women's health and wellness.
• YouTube Reviews: YouTube reviewers have also praised TRUBAR for its innovative approach to protein bars, highlighting the brand's use of natural ingredients and the bars' effectiveness as a post-workout snack or a quick energy boost.

Promotion and Loyalty Program

TRUBAR has been actively expanding its distribution channels and engaging in promotional activities to reach a wider audience:

• National Distribution with Costco: Recently, TRUBAR announced its second national distribution with Costco, featuring its popular "Oh Oh Cookie Dough" and "Daydreaming About Donuts" bars. This partnership marks a significant milestone in the brand's growth and distribution strategy.
• Special Offers and Discounts: TRUBAR often offers special promotions and discounts on its website, such as discounted rates for bulk purchases and loyalty programs that reward repeat customers. These initiatives help build a loyal customer base and encourage continued support for the brand.

FAQs

What makes TRUBAR bars unique?

TRUBAR bars are unique due to their use of all-natural, plant-based ingredients, which are certified vegan, gluten-free, kosher, dairy-free, soy-free, non-GMO verified, and free of sugar alcohols. This combination ensures that the bars are both healthy and delicious.

Where can I purchase TRUBAR products?

TRUBAR products are available on the brand's official website, as well as through major U.S. retailers and online marketplaces like Amazon. Recently, the brand has also expanded its distribution to include national partnerships with retailers like Costco.

What are the nutritional benefits of TRUBAR bars?

Each TRUBAR bar contains 12 grams of plant-based protein and 12 grams of fiber, making them a nutritious snack that supports overall health and wellness. The bars are also low in calories, with approximately 190 calories per bar.

Are TRUBAR bars suitable for all dietary preferences?

Yes, TRUBAR bars are designed to be inclusive of various dietary preferences. They are vegan, gluten-free, dairy-free, soy-free, and non-GMO verified, making them a suitable choice for consumers with common dietary restrictions.

How does TRUBAR engage with its customers?

TRUBAR engages with its customers through various channels, including social media, email newsletters, and special promotions on its website. The brand also values customer feedback and uses it to improve and expand its product offerings.