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About Toty

Toty is a vibrant beauty brand co-founded by actress Sofia Vergara, known for her passion for suncare and commitment to accessible skincare solutions. Launched in 2023 in partnership with Cantabria Labs, Toty focuses on innovative sun protection products that blend scientific formulation with a lively, engaging aesthetic. The brand aims to empower users with comprehensive suncare solutions that protect against photoaging while promoting a joyful approach to beauty. With a commitment to vegan and cruelty-free practices, Toty has quickly positioned itself as a go-to choice for those seeking effective and enjoyable sun protection.

Unique Selling Points

Innovative Formulations
Toty products incorporate proprietary PLE Fernboost Technology, which utilizes bioactive compounds to enhance skin protection against sun damage. This technology not only safeguards the skin but also helps in correcting existing damage, making it a holistic approach to suncare.

Diverse Product Range
The brand offers a variety of products including sunscreens, CC creams, and wellness supplements. Notable items include the Ilumina CC Cream SPF 50+ and Solaria Mineral SPF 50+, both designed to cater to different skin tones and needs while providing high-level sun protection.

User-Friendly Design
Toty's website features a bright, engaging interface that enhances the shopping experience. The design includes interactive elements and gamification, making it easy for customers to explore and discover products.

Frequently Asked Questions

What is the story behind the name "Toty"?
The name "Toty" is a nickname given to Sofia Vergara during her childhood in Barranquilla, Colombia. It reflects her personal connection to the brand and adds an element of warmth and familiarity.

Are Toty products vegan and cruelty-free?
Yes, all Toty products are 100% vegan and cruelty-free, aligning with contemporary consumer preferences for ethical beauty products.

What skin types are Toty products suitable for?
Toty’s formulations are designed to be non-comedogenic, making them suitable for all skin types, including sensitive skin. The adaptive pigments in their makeup products also cater to a diverse range of skin tones.

How should I apply Toty sunscreen?
For optimal results, apply Toty sunscreen generously on clean skin at least 15 minutes before sun exposure. Reapply every two hours or immediately after swimming or sweating for continuous protection.

Where can I purchase Toty products?
Toty products are available directly through their official website (toty.com) as well as select online retailers like Amazon.

By blending Sofia Vergara's passion for beauty with innovative science-backed formulations, Toty stands out in the competitive beauty market as a brand dedicated to effective sun protection while celebrating joy and self-expression.