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About TAFT

TAFT, founded in 2013 by Kory and Mallory Stevens, began its journey in a humble two-bedroom apartment in Provo, Utah. Initially, the company focused on creating high-quality men's no-show socks, driven by a basic need and a personal challenge. Kory, with a background in linguistics, saw an opportunity in the market for stylish and masculine no-show socks, which were scarce at the time. This modest start eventually evolved into a full-fledged footwear brand, known for its unique designs, exceptional craftsmanship, and direct-to-consumer business model. Today, TAFT boasts multiple retail locations across the United States, including New York, Dallas, Houston, and Philadelphia, and has garnered significant attention from fashion enthusiasts and NBA stars alike.

Standout Features

Unique Designs and Craftsmanship

TAFT is renowned for its distinctive and stylish footwear designs, which set it apart from other brands in the market. The company's shoes and boots feature unique patterns, materials, and craftsmanship that make each piece stand out. For instance, TAFT uses premium materials such as suiting wool, woven upholstery fabrics, and high-quality leathers, which are hand-cut and painted to ensure durability and aesthetic appeal.

Construction Quality

The construction process at TAFT is meticulous and focused on longevity. Unlike cheaper shoes that are cemented together, TAFT employs the Blake-stitching method, allowing for more durable and longer-lasting shoes that can be re-soled when necessary. This attention to detail ensures that TAFT shoes offer exceptional value for their price, often comparable to products that would retail for $500 or more through traditional channels.

Direct-to-Consumer Model

TAFT operates on a direct-to-consumer model, which enables the company to offer high-quality shoes at lower prices compared to traditional retail methods. By cutting out intermediaries, TAFT can maintain control over the production process and ensure that customers receive the best possible products without the markup associated with department stores.

FAQs

What makes TAFT shoes unique?

TAFT shoes are unique due to their distinctive designs, premium materials, and meticulous craftsmanship. The brand uses high-quality leathers and other materials, and employs the Blake-stitching method to ensure durability and longevity.

Where are TAFT shoes made?

TAFT shoes are handmade in Spain, where the company partners with factories that have a long tradition of shoemaking. This partnership ensures that each shoe meets high standards of quality and craftsmanship.

How does TAFT's direct-to-consumer model benefit customers?

TAFT's direct-to-consumer model allows the company to offer high-quality shoes at lower prices by cutting out intermediaries. This model also enables TAFT to maintain control over the production process, ensuring that customers receive the best possible products.

What is the typical price range for TAFT shoes?

The typical price range for TAFT shoes is between $250 to $349, with boots generally priced higher than shoes. This pricing reflects the high quality of materials and craftsmanship that go into each pair.

Does TAFT offer any physical retail locations?

Yes, TAFT has multiple retail locations across the United States, including New York, Dallas, Houston, and Philadelphia. These stores provide customers with an in-person shopping experience and the opportunity to see and try on TAFT products.