20% Off Swizzels Discount Codes (7 Active) November 2024

About Swizzels

Swizzels Matlow Limited, commonly known as Swizzels, is a British confectionery manufacturer based in New Mills, Derbyshire. Founded in 1928 by brothers Maurice and Alfred Matlow, the company initially sold jellied sweets from a market stall in Hackney, London. Over the decades, Swizzels has become a household name in the UK, renowned for its classic sweets such as Love Hearts, Drumsticks, and Parma Violets. The brand is celebrated for its rich heritage and commitment to innovation, continuously introducing new products while maintaining the nostalgic charm of its traditional offerings.

Distinctive Features of Swizzels

Swizzels stands out in the confectionery market for several reasons:

• Heritage and Tradition: With over 90 years of experience, Swizzels has a deep-rooted history that resonates with consumers. Many of its products have been enjoyed by generations, creating a sense of nostalgia.

• Innovative Product Range: While the brand is known for its classic sweets, it also embraces innovation. Recent introductions like Squashies and the Drumstick Chocolate Bar showcase Swizzels' ability to adapt to changing consumer preferences.

• Quality Ingredients: Swizzels has phased out hydrogenated fats and artificial flavorings, focusing on high-quality ingredients to enhance the taste and appeal of its products.

• Vegan Options: Many of Swizzels' sweets are now vegan-friendly, catering to the growing demand for plant-based treats.

Frequently Asked Questions

What are Swizzels' most popular products?

Swizzels is best known for its Love Hearts, Drumsticks, and Refreshers. These products have become staples in the UK confectionery market.

Are Swizzels sweets suitable for vegetarians and vegans?

Many of Swizzels' products are suitable for vegetarians, and the company has expanded its range to include vegan-friendly options, ensuring that a wider audience can enjoy their sweets.

Where can I purchase Swizzels products?

Swizzels products are widely available in supermarkets, convenience stores, and online through their official website and various retailers like Amazon.

Does Swizzels offer any gluten-free products?

While Swizzels does not specifically market gluten-free sweets, many of their products do not contain gluten. It's advisable to check individual product labels for allergen information.

How does Swizzels ensure the quality of its sweets?

Swizzels employs rigorous quality control measures throughout its production process, including the use of advanced sorting technology to ensure that only the best products reach consumers.

Can I customize my own Love Hearts?

Yes, Swizzels offers a service where customers can create personalized Love Hearts with custom messages, making them a popular choice for weddings and special occasions.

Swizzels continues to delight consumers with its classic and innovative sweets, maintaining a strong connection to its heritage while looking forward to the future of confectionery.