10% Off SURI Vouchers, Discount Codes November 2024

About SURI

SURI, short for "Sustainable Rituals," is a pioneering brand founded in 2022 by Mark Rushmore and Gyve Safavi, both veterans of the personal care industry. Based in London, SURI aims to revolutionize the oral hygiene market by offering eco-friendly electric toothbrushes designed to minimize environmental impact while maximizing performance. The brand has rapidly gained recognition for its commitment to sustainability, earning a B-Corp certification and raising significant funding to support its growth and innovation. SURI's mission is to create personal care products that promote sustainable living, addressing the alarming waste generated by traditional toothbrushes.

Unique Selling Points

SURI stands out in the crowded personal care market through its innovative approach to product design and sustainability. Key features include:

• Sustainable Materials: The toothbrush is made from durable aluminum, with brush heads crafted from plant-based corn starch and castor oil. This design not only reduces plastic waste but also ensures that each component is either reusable, repairable, or recyclable.

• High Performance: SURI's sonic toothbrush offers an impressive 33,000 vibrations per minute, providing a dentist-recommended deep clean without the need for gimmicky smart features or Bluetooth connectivity.

• User-Friendly Design: The toothbrush's compact size is one-third that of standard electric brushes, making it ideal for travel. It also includes a magnetic mirror mount and a UV-C light travel case that sanitizes the brush heads, killing 99.9% of bacteria in just one minute.

• Carbon Neutral: SURI is committed to maintaining a carbon-neutral footprint, ensuring that their production and distribution processes are environmentally friendly.

Frequently Asked Questions

1. What is the lifespan of the SURI toothbrush?

The SURI toothbrush is designed to last a lifetime, with replaceable brush heads that can be recycled through the company's program.

2. How do I recycle the brush heads?

SURI provides a recycling program for used brush heads, ensuring they are disposed of responsibly. Customers can return their used heads to SURI for proper recycling.

3. Is the toothbrush safe for sensitive teeth?

Yes, the SURI toothbrush is dentist-recommended and designed to be gentle on sensitive teeth while providing a thorough clean.

4. How often should I replace the brush head?

It is recommended to replace the brush head every three months or sooner if the bristles appear worn.

5. Can I use the toothbrush while traveling?

Absolutely! The compact design and UV-C light travel case make it an excellent choice for travel, ensuring your toothbrush remains clean and hygienic.

6. Are there subscription options available for brush heads?

Currently, SURI offers one-time purchases for brush heads, but there are plans to introduce a subscription model in the future to enhance customer convenience.

By focusing on sustainability, performance, and user satisfaction, SURI is making significant strides in the personal care industry, offering consumers a responsible alternative to traditional toothbrushes while promoting healthier oral hygiene practices.