20% Off Sports Research Discount Codes (8 Active) Nov 2024

About Sports Research

Sports Research is a family-owned and operated company that has been a stalwart in the wellness and fitness industry since its founding in 1980 by Jeff Pedersen. With a rich history spanning over 43 years, the company has established itself as a leader in providing high-quality lifestyle products, including vitamins, supplements, and performance essentials. Sports Research is committed to using only the highest quality ingredients and materials, many of which have been the subject of scientific studies. Their flagship product, Sweet Sweat, has gained significant popularity and paved the way for a diverse range of health and fitness products designed to support overall well-being.

Standout Features

Innovative Products and Research-Backed Formulations

Sports Research is renowned for its innovative approach to health and fitness products. The company's products are backed by scientific research, ensuring that each item is not only effective but also safe for consumption. Their product line includes Collagen Peptides, MCT oils, and other performance essentials that cater to various health and fitness needs.

Rebranding and Modernization

In 2023, Sports Research embarked on a significant rebranding phase, introducing a new visual identity, website, and social media presence. This rebranding is part of their "Sport of Life" philosophy, aimed at modernizing the brand and appealing to a new generation of fitness enthusiasts. The redesign includes new brand colors, logos, and packaging that better reflect the quality of their products.

Strategic Partnerships and Marketing

Sports Research has strengthened its presence in the fitness community through strategic partnerships, particularly with the UFC. The company has collaborated with high-profile UFC athletes such as "Sugar" Sean O’Malley, Jalin Turner, Brian Ortega, and Brandon Moreno to promote their flagship brand, Sweet Sweat. These partnerships are expected to attract a broader audience of fitness enthusiasts.

Expert Leadership

The company has appointed Robbie LaBelle, a former marketing veteran from Nike and Apple, as the VP of Marketing. LaBelle brings deep expertise in brand strategy and disruptive innovation, which is crucial for the company's growth and transformation. His involvement is expected to help Sports Research tap into new markets and inspire their community through the "Sport of Life" philosophy.

Frequently Asked Questions

What is the "Sport of Life" Philosophy?

The "Sport of Life" is a philosophy that embodies Sports Research's commitment to helping customers lead their best lives. It emphasizes that life is a marathon, not a sprint, and the company aims to provide the necessary support and tools for customers to thrive every step of the way.

What are the Key Ingredients Used by Sports Research?

Sports Research uses high-quality ingredients sourced from around the world, many of which have been the subject of scientific studies. Their products include Collagen Peptides, MCT oils, and other performance essentials designed to support overall health and fitness.

How Does Sports Research Ensure Product Quality?

The company ensures product quality by sourcing the best ingredients and conducting rigorous testing. All products are third-party tested to maintain the highest standards of quality and safety.

What is the Role of Robbie LaBelle in Sports Research?

Robbie LaBelle, a former marketing veteran from Nike and Apple, has been appointed as the VP of Marketing. He brings expertise in brand strategy and disruptive innovation, helping Sports Research to modernize and reach new audiences.

How Can I Contact Sports Research for Media Inquiries?

For media inquiries, you can contact Shannon Lewallen, the Director of Communications, at [email protected].