30% Off South Moon Under Discount Codes (5 Active) Nov 2024

About South Moon Under

South Moon Under, founded in 1968 by Frank Gunion, began its journey as a small surf shop in Ocean City, Maryland. Initially, the store sold handmade surfboards and screen-printed tees, catering to the local beach community. Over the years, the brand has evolved into a casual, upscale lifestyle brand, offering a wide range of clothing, accessories, and swimwear for both men and women. Today, South Moon Under is known for its sophisticated fashion inspired by the beach lifestyle, featuring products from established and emerging brands such as Free People, L*Space, and Kendra Scott.

Standout Features

Design Philosophy and Product Range

South Moon Under's design philosophy is deeply rooted in its beach heritage, focusing on creating modern, wearable, and often boho-chic pieces. The brand's collections are curated to offer versatility and style, featuring both casual and dressy items. Key products include swimwear, denim, dresses, and accessories, all designed to cater to different occasions and preferences. The use of materials such as recycled nylon, nylon, cotton, and polyester ensures durability, comfort, and sustainability.

Commitment to Sustainability

South Moon Under emphasizes sustainability in its manufacturing practices. The brand uses recycled nylon in its swimwear and activewear, reducing environmental impact. While synthetic materials like nylon and polyester are used for their durability, the company is committed to ethical manufacturing and supply chain transparency. This commitment ensures that products are made responsibly and sustainably, addressing concerns such as microplastic pollution and high energy consumption.

Expansion and Growth

Under new ownership, South Moon Under is set to expand significantly. The new management team, led by Michael Smith and his wife Patricia Darrow Smith, who founded White House Black Market, aims to grow the brand from 24 stores to 60-80 stores and increase revenue from $50 million to $100 million over the next five to seven years. This expansion includes plans to open new stores in South Florida and increase online sales from 10% to over 25%.

FAQs

What is the history of South Moon Under?

South Moon Under was founded in 1968 by Frank Gunion as a small surf shop in Ocean City, Maryland. Over the years, it has evolved into a lifestyle brand offering a wide range of clothing, accessories, and swimwear.

What types of products does South Moon Under offer?

South Moon Under offers a diverse product range including swimwear, denim, dresses, and accessories. The brand features both its own label and products from well-known brands and emerging designers.

Is South Moon Under committed to sustainability?

Yes, South Moon Under is committed to sustainability. The brand uses materials like recycled nylon and emphasizes ethical manufacturing practices and supply chain transparency to reduce environmental impact.

What are the plans for the brand's expansion?

Under new ownership, South Moon Under plans to expand from 24 stores to 60-80 stores and increase revenue from $50 million to $100 million over the next five to seven years. The brand also aims to increase online sales significantly.

How does South Moon Under enhance the shopping experience?

South Moon Under offers private appointments, virtual styling, and curbside service to enhance the shopping experience. These services provide customers with personalized advice and convenience, making the brand stand out in terms of customer service.