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About SMUG

SMUG is a pioneering brand that focuses on creating innovative products that blend the goodness of dairy with plant-based ingredients. Launched by Kerry Dairy, SMUG aims to cater to the evolving dietary preferences of consumers who seek healthier and more sustainable options without sacrificing taste. The brand's unique offerings include a range of blended oat and dairy products, designed to appeal to both traditional dairy lovers and those exploring plant-based alternatives. With a commitment to quality and sustainability, SMUG is positioned as a disruptive force in the dairy market.

Unique Selling Points

SMUG distinguishes itself in the competitive food landscape through several standout features:

• Hybrid Products: SMUG's product line includes a blend of dairy and oats, offering a creamy texture while reducing saturated fat content by up to 40% compared to traditional dairy products. This innovative approach caters to health-conscious consumers seeking guilt-free indulgence.

• Sustainability: By incorporating plant-based ingredients, SMUG products contribute to lower carbon emissions—up to 54% less CO2e compared to conventional dairy. This aligns with the growing consumer demand for environmentally friendly food options.

• Versatile Range: The initial product offerings include milk, cheese alternatives, and butter-style spreads, providing options for various culinary uses and dietary preferences.

• Appealing Branding: The brand's marketing strategy emphasizes a playful and relatable image, appealing to both dairy enthusiasts and those exploring plant-based diets. The tagline “Delicious taste, delicious feeling” encapsulates the brand's mission to deliver satisfaction without compromise.

Frequently Asked Questions

What is SMUG?

SMUG is a brand under Kerry Dairy that offers hybrid dairy products combining traditional dairy with plant-based ingredients like oats.

Are SMUG products suitable for vegans?

While SMUG's offerings contain both dairy and plant-based components, they are not suitable for strict vegans due to the presence of cow's milk.

Where can I buy SMUG products?

SMUG products are available at major retailers including Tesco, Sainsbury’s, Morrisons, and The Co-op across the UK.

How do SMUG products compare nutritionally to traditional dairy?

SMUG products generally contain up to 40% less saturated fat than conventional dairy while maintaining similar taste profiles. They also contribute fewer carbon emissions due to their hybrid nature.

Does SMUG have any special promotions or discounts?

SMUG frequently runs promotional campaigns including in-store sampling events. Customers are encouraged to follow their social media channels for updates on special offers and loyalty programs in development.

By blending innovation with consumer insights, SMUG is setting new standards in the dairy industry while appealing to a diverse audience seeking healthier lifestyle choices.