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About Smashbox

Founded in 1996 by Dean and Davis Factor, great-grandsons of legendary makeup artist Max Factor, Smashbox Cosmetics emerged from the creative environment of Smashbox Studios in Los Angeles. The brand was established with a focus on creating high-performance makeup that withstands the rigors of professional photography and long hours under studio lights. Known for its innovative products, Smashbox has become synonymous with quality and durability, especially in the realm of primers and foundations. Acquired by Estée Lauder in 2010, Smashbox continues to thrive as a leader in the cosmetics industry, offering a wide range of products designed to enhance beauty both on and off camera.

Key Features That Stand Out

Smashbox is distinguished by several standout features that appeal to both professional makeup artists and everyday consumers:

• Studio-Tested Products: All Smashbox products are developed and tested in the actual studio environment where they are used by professionals. This ensures that they perform well under various lighting conditions, making them ideal for photography and everyday wear.

• Innovative Primers: The brand is particularly famous for its Photo Finish Primer, which was one of the first products to address the need for long-lasting makeup. This primer minimizes touch-ups and enhances makeup longevity, setting a standard in the industry.

• Cruelty-Free Commitment: Smashbox is committed to cruelty-free practices, ensuring that no animal testing is involved in their product development.

• Sustainable Packaging: The brand has made strides towards sustainability, using Forest Stewardship Council (FSC) certified materials for packaging and aiming for recyclable and refillable options.

Frequently Asked Questions

What is Smashbox known for?

Smashbox is best known for its high-performance makeup products that are designed to withstand professional use, particularly their Photo Finish Primers and foundations.

Are Smashbox products cruelty-free?

Yes, Smashbox is committed to cruelty-free practices and does not test its products on animals.

Where can I buy Smashbox products?

Smashbox products are widely available at major retailers such as Boots in the UK, Sephora, ULTA Beauty, and online at smashbox.co.uk.

Does Smashbox offer international shipping?

Yes, Smashbox provides international shipping options through their official website.

What are some popular Smashbox products?

Some of the most popular products include the Photo Finish Foundation Primer, Studio Skin 15 Hour Wear Hydrating Foundation, Always On Liquid Lipstick, and Full Exposure Mascara.

Through its innovative approach to cosmetics born from a rich legacy in Hollywood's beauty scene, Smashbox continues to inspire confidence among makeup enthusiasts worldwide.