$100 Off Shine On Discount Codes (3 Active) November 2024

About Shine On

Shine On is a New Zealand-based fashion company founded by Fee Kirkpatrick in 2002. Starting as a small garage business, Fee initially sourced vintage clothing through thrift shopping and sold one-off pieces on the local marketplace Trade Me. Over the years, the company has evolved significantly, expanding to a Shopify store in 2013 and eventually opening four retail stores in New Zealand. Today, Shine On serves customers in both New Zealand and Australia through its online store, offering a wide range of high-quality fashion products.

Standout Features

Shine On has several standout features that set it apart from other fashion retailers:

1. High-Quality Products: Shine On is known for its commitment to quality. The company offers a variety of fashion items, including vintage clothing, new clothing from larger suppliers, and unique accessories. The focus on quality ensures that customers receive products they can be proud of.

2. Effective Marketing Strategies: Shine On has successfully leveraged various marketing strategies to drive growth. This includes optimizing influencer engagement, continuous ad optimization, and balancing spend across different channels. These strategies have led to significant revenue growth and improved customer acquisition.

3. Strong Online Presence: The company has a robust online presence, with a strong social media following and effective email marketing campaigns. Shine On uses platforms like Facebook and Dotdigital to engage with customers, run automated programs, and offer exclusive deals to its VIP members.

4. Customer-Centric Approach: Shine On places a high emphasis on customer engagement and loyalty. The company runs various programs such as welcome series, lapsed customer series, and abandon cart campaigns to keep customers engaged. Additionally, initiatives like the 'Win it back' and 'Golden ticket' programs enhance customer loyalty.

FAQs

What is Shine On?

Shine On is a New Zealand-based fashion company that started as a small garage business in 2002 and has since grown into a successful online and offline retailer with four physical stores.

What types of products does Shine On offer?

Shine On offers a variety of high-quality fashion items, including vintage clothing, new clothing from larger suppliers, and unique accessories.

How does Shine On engage with its customers?

Shine On engages with its customers through strong social media presence, email marketing campaigns, and loyalty programs such as the VIP group, welcome series, and lapsed customer series.

What marketing strategies has Shine On used to drive growth?

Shine On has used strategies like optimizing influencer engagement, continuous ad optimization, and balancing spend across different channels to drive significant revenue growth and improve customer acquisition.

How has Shine On adapted to changes in the market?

Shine On has adapted to changes such as the transition to GA4 and iOS privacy settings by leveraging tools like Triple Whale to improve data accuracy and ad spend efficiency. The company has also shifted its focus towards online marketing during the COVID-19 pandemic, resulting in substantial growth in online orders and revenue.