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About Shiels Jewellers

Shiels Jewellers is a prominent Australian jewellery retailer, established in 1945 by Jack Shiels in Adelaide. Over the decades, Shiels has grown from a single store to a substantial chain with 40 locations across South Australia, Queensland, New South Wales, and Western Australia. The brand is known for its diverse range of jewellery, including bridal and diamond pieces, watches, and leather items. Shiels prides itself on offering quality products at competitive prices, particularly its signature one-carat diamond range, making it a go-to destination for customers seeking both affordability and elegance.

Distinctive Features of Shiels Jewellers

Shiels Jewellers stands out in the competitive jewellery market due to several key features:

• Wide Product Range: Shiels offers an extensive selection of jewellery, from affordable pieces starting at $11 to high-end items priced up to $27,000. This variety caters to a broad customer base, ensuring that there's something for everyone.

• Innovative Marketing: The brand pioneered the concept of genuine discounting in the Australian jewellery industry, allowing customers to access quality diamonds and gold at lower prices than competitors. This innovative approach has helped Shiels build a loyal customer base.

• Online Presence: With the launch of its online store in 2011, Shiels has enhanced its accessibility, allowing customers to shop from anywhere. The website showcases a wide array of products, making it easy for customers to browse and purchase.

• Family-Owned Heritage: Shiels remains a family-owned business, which fosters a personal touch in customer service and product selection. The current management, led by Toby Bensimon, emphasizes continuous improvement and adaptation to market trends.

Frequently Asked Questions

What types of jewellery does Shiels offer?

Shiels offers a wide range of jewellery, including engagement rings, wedding bands, earrings, necklaces, bracelets, and watches. They also provide options in various metals and gemstones.

How can I contact Shiels customer service?

Customers can reach Shiels customer service through their website, where they can find contact forms and live chat options. Additionally, they have a dedicated customer service phone line.

Does Shiels offer a warranty on their products?

Yes, Shiels Jewellers provides a warranty on many of their products, covering manufacturing defects. Specific warranty details can vary by product, so it is advisable to check the warranty policy at the time of purchase.

Can I return or exchange items purchased online?

Shiels has a return policy that allows customers to return or exchange items purchased online within a specified period, provided they meet the return conditions outlined on their website.

Are there financing options available for purchases?

Shiels offers financing options to help customers manage their purchases. This includes payment plans that can be tailored to suit individual budgets.

In summary, Shiels Jewellers has established itself as a leading name in the Australian jewellery market through its commitment to quality, innovative marketing, and customer satisfaction. With a rich history and a forward-looking approach, Shiels continues to be a preferred choice for jewellery lovers across Australia.