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About Sani

Sani is a vibrant fashion brand co-founded by sisters Niki and Ritika Shamdasani, inspired by South Asian culture. Launched in 2020, the brand emerged from a desire to provide authentic, culturally rich clothing for special occasions, particularly Indian weddings. With a commitment to quality and sustainable practices, Sani emphasizes traditional craftsmanship, creating unique pieces that resonate with both cultural heritage and contemporary fashion. The brand has quickly gained recognition, partnering with major retailers like Nordstrom and Rent the Runway, while also fostering a strong online presence through social media platforms.

Unique Attributes of Sani

Sani stands out in the fashion industry due to its dedication to cultural authenticity and sustainability. Here are some of its standout features:

• Cultural Heritage: Each piece reflects the rich traditions of South Asian fashion, designed to be versatile enough for various occasions.
• Sustainable Practices: The brand focuses on ethical manufacturing, reducing waste through small batch production and responsible sourcing.
• Quality Craftsmanship: Sani prioritizes high-quality materials and craftsmanship, ensuring that each garment is not only beautiful but also durable.
• Community Engagement: By leveraging social media platforms like TikTok, Sani actively engages with its audience, promoting cultural appreciation and awareness.

Frequently Asked Questions

What sizes does Sani offer?

Sani provides a range of sizes to accommodate diverse body types. Detailed sizing charts are available on their website to help customers find the perfect fit.

How does Sani ensure sustainability?

Sani is committed to sustainable practices by working with ethical manufacturers, minimizing waste through small batch production, and sourcing materials responsibly.

Can I return or exchange items?

Yes, Sani has a customer-friendly return policy that allows returns or exchanges within a specified period after purchase. Customers are encouraged to check the website for specific guidelines.

Where can I find Sani products?

Sani products are available online at their official website and through select retail partners like Nordstrom. Customers can also explore pop-up events hosted in various locations.

How does Sani engage with its community?

Sani actively engages with its audience through social media platforms, particularly TikTok, where they share behind-the-scenes content, styling tips, and cultural insights. This approach fosters a sense of community among customers who share similar cultural backgrounds.

By focusing on cultural authenticity, quality craftsmanship, and sustainable practices, Sani not only fills a niche in the fashion market but also creates a meaningful connection with its audience.