15% Off Redken Vouchers, Discount Codes (4 Active) Nov 2024

About Redken

Redken is a pioneering hair care brand founded in 1960 by actress Paula Kent and her hairdresser Jheri Redding. The brand emerged from a desire to create high-performance hair products that cater to individuals with sensitive hair and skin. Redken is renowned for its scientific approach to beauty, focusing on protein technology and an acidic pH that aligns with the natural balance of hair. Over the decades, it has become a leading name in professional hair care, offering a comprehensive range of products designed for salon professionals and consumers alike.

Unique Selling Points

Scientific Foundation
Redken's products are built on the principles of protein technology, moisture balance, and acidic pH levels. This scientific approach ensures that their formulations not only cleanse but also nourish and repair hair from within.

Diverse Product Range
The brand offers an extensive array of products, including shampoos, conditioners, styling aids, and specialized treatments. Notable lines include the Extreme range for damaged hair and Shades EQ for color services, catering to various hair types and concerns.

Professional Endorsement
Redken is the #1 salon brand in the U.S., widely recommended by professional hairstylists. The brand emphasizes education for stylists, providing them with the tools and knowledge to best serve their clients.

Frequently Asked Questions

1. What makes Redken different from other hair care brands?
Redken's unique selling point lies in its scientific approach to hair care, focusing on protein technology and education for professionals.

2. Are Redken products suitable for all hair types?
Yes, Redken offers a wide range of products tailored to various hair types and concerns, including color-treated, damaged, curly, and fine hair.

3. Where can I purchase Redken products?
Redken products are available at professional salons, major retailers like Ulta and Sephora, as well as online through their official website.

4. Does Redken test on animals?
As part of L'Oréal Group, Redken adheres to strict ethical guidelines regarding animal testing; however, they do not conduct animal testing on their finished products.

5. How should I choose the right Redken product for my hair?
Consulting with a professional stylist can help determine the best products based on your specific hair type and needs. Additionally, Redken's website offers detailed descriptions of each product line to assist customers in making informed choices.