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About Rails UK

Rails UK is a contemporary lifestyle brand that epitomizes the effortless style of Southern California, infused with sophisticated global sensibilities. Founded in 2008 by Jeff Abrams, the brand began with a single product—a black hat—and has since evolved into a full collection of women's and men's apparel, including shirts, dresses, knitwear, and outerwear. Rails is celebrated for its unique fabrics that offer a luxurious hand-feel, setting it apart in a competitive market. With a loyal customer base that includes celebrities and influencers, Rails UK now operates multiple retail locations, including flagship stores in London, and has established a strong online presence, catering to customers across the globe.

Distinctive Attributes of Rails UK

Unique Fabric Technology

Rails UK is renowned for its custom fabrics that blend comfort with style. The brand's signature materials are designed to feel almost cashmere-like, providing a luxurious experience that appeals to customers seeking both fashion and comfort. This focus on fabric innovation has been crucial to Rails' success, allowing it to stand out in the crowded apparel market.

Versatile Collections

The brand's product range is diverse, encompassing flowing dresses, luxe shirting, versatile outerwear, and ultra-soft sweaters. This variety ensures that there is something for everyone, catering to different tastes and occasions. The collections reflect a blend of California's laid-back style with a refined sophistication, making them suitable for a wide demographic.

Retail Expansion

Rails UK is actively expanding its retail footprint, with new stores opening in key locations such as Covent Garden and Notting Hill in London. This expansion is part of a broader strategy to enhance customer experience and accessibility, allowing shoppers to interact with the brand in-person and feel the quality of the fabrics firsthand.

Frequently Asked Questions

What sizes does Rails UK offer?

Rails UK provides a range of sizes to accommodate different body types, typically ranging from XS to XL. The sizing chart on their website helps customers find the perfect fit.

How can I care for my Rails clothing?

To maintain the quality of Rails garments, it is recommended to follow the care instructions provided on the label. Most items can be machine washed on a gentle cycle, but specific fabrics may require hand washing or dry cleaning.

Does Rails UK ship internationally?

Yes, Rails UK offers international shipping, allowing customers from various countries to purchase their favorite pieces. The website provides options for shipping costs and delivery times based on the destination.

What is the return policy?

Rails UK has a customer-friendly return policy that allows returns within a specified period after purchase. Customers can initiate returns through the website, and detailed instructions are provided to ensure a smooth process.

Are there any sustainability initiatives?

Rails UK is committed to improving its sustainability practices. The brand is making strides towards using organic and recycled materials in its collections, reflecting a growing trend in the fashion industry towards eco-conscious production.

Rails UK continues to thrive as a brand that marries comfort with style, making it a go-to choice for fashion enthusiasts looking for quality apparel that resonates with both contemporary trends and timeless elegance.