$200 Off Proclaim Discount Codes (6 Active) November 2024

About Proclaim

Proclaim, founded in 2017 by Shobha Philips, is a pioneering lingerie brand dedicated to redefining the concept of "nude" and promoting inclusivity, sustainability, and ethics in the fashion industry. Born and raised in St. Louis, Missouri, Philips, a South Asian woman, was driven by her personal frustration with the lack of nude undergarments that matched her skin tone. This gap in the market, combined with her commitment to addressing climate change and exploitative labor practices, fueled her mission to create Proclaim. The brand is headquartered in Los Angeles and focuses on creating women's wardrobe essentials that represent all women, regardless of their skin tone, size, or shape.

Standout Features

Inclusive Nude Tones

Proclaim is one of the first clothing brands to expand the definition of nude underwear, offering a range of inclusive nude tones that cater to women of various skin tones. This initiative was inspired by Philips's personal experiences and her desire to see more diverse representation in the fashion industry. Unlike traditional lingerie brands that often limit their nude options to a single shade, Proclaim ensures that women of all skin tones can find undergarments that match their natural color.

Sustainable and Ethical Practices

Proclaim is committed to sustainability and ethical practices. The brand manufactures its products locally in Los Angeles, ensuring fair wages and safe working conditions for its workers. Proclaim uses eco-friendly fabrics and packing materials, sourcing materials locally to reduce the carbon footprint of its supply chain. The brand's innovative approach includes the launch of the world's first plant-based shapewear line, crafted from bio-based EVO® sourced from castor beans and bio-based creora® spandex.

Diverse and Inclusive Marketing

Proclaim prioritizes diversity in its marketing efforts, using models of different sizes and skin tones, and collaborating with women of color as often as possible. This approach aims to show women as they are, moving away from the traditional male gaze that has dominated the fashion industry for decades. By featuring diverse models and photographers, Proclaim seeks to create a more inclusive and representative brand image.

Frequently Asked Questions (FAQs)

What is Proclaim's mission?

Proclaim's mission is to create women's wardrobe essentials that represent all women, regardless of their skin tone, size, or shape. The brand aims to redefine the concept of "nude" and promote inclusivity, sustainability, and ethics in the fashion industry.

Where are Proclaim's products manufactured?

Proclaim's products are manufactured locally in Los Angeles, ensuring fair wages and safe working conditions for its workers. This local production also helps reduce the carbon footprint of the supply chain.

What materials does Proclaim use?

Proclaim uses eco-friendly fabrics and packing materials. The brand has launched the world's first plant-based shapewear line, crafted from bio-based EVO® sourced from castor beans and bio-based creora® spandex.

How does Proclaim ensure diversity in its marketing?

Proclaim prioritizes diversity by using models of different sizes and skin tones, and collaborating with women of color as often as possible. This approach aims to show women as they are, moving away from the traditional male gaze.

What is the significance of Proclaim's plant-based shapewear line?

Proclaim's plant-based shapewear line is a groundbreaking move away from traditional shapewear constructed from environmentally harmful materials like plastics and nylon. This line delivers unparalleled smoothing and sculpting performance while upholding the brand's commitment to sustainability.