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About PrettyLittleThing

PrettyLittleThing is a UK-based fast-fashion retailer that caters to women aged 16-24. Founded in 2012 by brothers Umar and Adam Kamani, the brand has rapidly grown to become a global phenomenon, offering trendy and affordable clothing, footwear, accessories, and beauty products. PrettyLittleThing is owned by the Boohoo Group and operates in several markets, including the UK, Ireland, Australia, US, France, Middle East, and North Africa.

Standout Features

PrettyLittleThing sets itself apart from competitors through its strategic partnerships with celebrities and influencers. The brand has collaborated with a wide range of personalities, including Miley Cyrus, Michelle Keegan, Rita Ora, Jessie J, Nicki Minaj, Sofia Richie, Olivia Culpo, Kourtney Kardashian, Ashley Graham, Hailey Baldwin, Molly-Mae Hague, and Saweetie. These collaborations help to build brand recognition and appeal to a diverse audience.

Additionally, PrettyLittleThing has a strong social media presence, with a focus on platforms like Instagram, Twitter, and Facebook. The brand uses these channels to engage with its target audience, showcase its latest collections, and promote its collaborations.

FAQs

1. What is PrettyLittleThing's return policy? PrettyLittleThing offers free returns within 28 days of delivery for most items. Customers can request a return by filling out a form on the website.

2. Does PrettyLittleThing offer international shipping? Yes, PrettyLittleThing ships to several countries, including the UK, Ireland, Australia, US, France, Middle East, and North Africa. Shipping costs and delivery times vary by location.

3. How do I track my PrettyLittleThing order? Customers can track their order by entering their order number and email address on the PrettyLittleThing website. They will receive a tracking number and updates on their order status.

4. What payment methods does PrettyLittleThing accept? PrettyLittleThing accepts a variety of payment methods, including credit/debit cards, PayPal, and Klarna.

5. Does PrettyLittleThing offer a student discount? Yes, PrettyLittleThing offers a 20% discount for students through the Student Beans program. Students can verify their eligibility and apply the discount at checkout.

In conclusion, PrettyLittleThing has established itself as a leading fast-fashion brand by offering trendy and affordable clothing, partnering with celebrities and influencers, and maintaining a strong social media presence. While the brand has received mixed reviews from customers, its promotions, loyalty program, and customer service policies aim to provide a positive shopping experience.