50% Off Phlur Vouchers, Discount Codes (2 Active) Jan 2025

About Phlur

Phlur is a modern fine fragrance brand that emphasizes transparency and sustainability in its offerings. Originally launched in 2015, the brand underwent a significant relaunch in 2022 under the creative direction of fashion influencer Chriselle Lim, who aimed to revitalize its image and expand its audience. Phlur is known for its commitment to mindfully formulated and responsibly sourced fragrances, making it one of the first brands to fully disclose its ingredient lists. This focus on transparency has garnered a dedicated following among consumers seeking clean and ethical beauty products.

Unique Selling Points of Phlur

Phlur distinguishes itself in the crowded fragrance market through several standout features:

• Transparency: Phlur was among the pioneers in disclosing complete ingredient lists for its fragrances, allowing consumers to make informed choices about what they wear on their skin.

• Sustainable Practices: The brand prioritizes eco-friendly practices, such as using post-consumer recycled materials for packaging and reducing single-use plastics.

• Diverse Fragrance Wardrobe: Instead of promoting a single "signature scent," Phlur encourages customers to curate a "fragrance wardrobe" that reflects their moods and outfits. This approach resonates particularly with younger consumers who prefer variety and personalization.

• Unisex Offerings: All Phlur fragrances are designed to be unisex, appealing to a broad audience and breaking traditional gender norms in fragrance marketing.

• Vegan and Cruelty-Free: The brand is committed to ethical production, ensuring that all products are vegan and cruelty-free, which aligns with the values of many modern consumers.

Frequently Asked Questions

What types of ingredients does Phlur use?

Phlur utilizes both botanical and synthetic ingredients in its formulations. The brand emphasizes that not all botanical ingredients are safe or sustainable; thus, they carefully select components based on safety and environmental impact.

Are Phlur fragrances suitable for sensitive skin?

Many users report that Phlur fragrances are gentle on the skin due to their clean formulation. However, as with any fragrance product, individuals with known sensitivities should test a small area first before full application.

Where can I purchase Phlur products?

Phlur fragrances are available through their official website as well as major retailers like Sephora and Anthropologie. This accessibility ensures that customers can easily find their favorite scents both online and in physical stores.

Does Phlur offer international shipping?

Yes, Phlur provides international shipping options for customers outside the United States. Shipping costs may vary based on location, so it's advisable to check during checkout for specific rates.