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About Old Row

Old Row is a brand that has carved out a unique niche in the consumer marketplace, particularly among the Southern fraternity and sorority crowd. Launched in the early 2010s, Old Row began as a social media account that quickly gained popularity for its edgy and unapologetic posts celebrating the traditions and antics of Southern college life. This initial success led to the expansion of the brand into a full-fledged merchandise company, offering a wide range of apparel and accessories that resonate with its target audience.

Standout Features

Old Row stands out for several key reasons that have contributed to its enduring popularity:

• Southern College Culture: The brand is deeply rooted in Southern college culture, particularly within the fraternity and sorority communities. It captures the essence of this lifestyle through its designs, which often reflect the fun, carefree, and sometimes irreverent nature of college life.
• Bold and Edgy Designs: Old Row is known for its bold, eye-catching designs that appeal to those who value individuality and are not afraid to express themselves. The brand's merchandise includes a variety of t-shirts, hoodies, and accessories with vibrant colors and catchy slogans.
• Quality and Comfort: Users praise Old Row for the quality and comfort of its products. The brand uses high-quality materials, such as 100% cotton, ensuring that the apparel is both durable and comfortable to wear.
• Community Engagement: Old Row maintains a strong connection with its community through active engagement on social media platforms. This engagement helps in fostering a sense of belonging among its followers and encourages user-generated content.

FAQs

What is Old Row?

Old Row is a merchandise brand that originated as a social media account celebrating Southern college culture, particularly within the fraternity and sorority communities.

What kind of products does Old Row offer?

Old Row offers a variety of apparel and accessories, including t-shirts, hoodies, and other merchandise with bold and edgy designs.

Is Old Row affiliated with any other brands?

Old Row is a subsidiary of Barstool Sports, although it operates relatively independently and focuses on its niche market.

How does Old Row engage with its community?

Old Row engages actively with its community through social media platforms, fostering a sense of belonging and encouraging user-generated content.

What is the quality of Old Row's products?

Users generally praise Old Row for the quality and comfort of its products, which are made from high-quality materials such as 100% cotton.

Are there any controversies surrounding Old Row?

Yes, Old Row has faced criticism for some of its content, which some users have found insensitive or offensive. However, the brand emphasizes its commitment to freedom of expression.