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About Nua

Nua is a Mumbai-based wellness brand established in 2017, focused on transforming women’s health and hygiene. Initially launching with sanitary pads, Nua has expanded its product line to include innovative solutions like Cramp Comfort patches and intimate washes. The brand emphasizes community engagement, directly interacting with its audience to gather insights and develop products tailored to their needs. With a commitment to safe, effective, and toxin-free products, Nua aims to normalize conversations around menstruation and wellness, fostering a supportive environment for all menstruators.

Unique Selling Points of Nua

Nua distinguishes itself in the wellness market through several standout features:

• Personalized Subscription Model: Nua offers a unique subscription service that allows customers to customize their sanitary pad packs based on individual preferences. This model promotes a tailored experience rather than a one-size-fits-all approach, leading to a significant repeat purchase rate of 50% over the past year.

• Community-Centric Approach: The brand actively engages with its community of over 500,000 subscribers, utilizing feedback to inform product development. Nua's team interacts with customers through social media platforms, ensuring that their voices are heard and incorporated into new offerings.

• Innovative Product Range: Beyond sanitary pads, Nua has developed a variety of products aimed at enhancing women's health, including self-heating patches for cramps and foaming intimate washes. Each product is designed with safety and comfort in mind, using toxin-free ingredients certified by global organizations.

• Educational Initiatives: Nua prioritizes education around menstrual health, offering resources and expert advice through its platforms. This commitment helps dismantle stigmas associated with menstruation and promotes open discussions about women's health issues.

Frequently Asked Questions

What types of products does Nua offer?

Nua offers a diverse range of products including sanitary pads, cramp relief patches, foaming intimate washes, and period nutrition supplements.

Are Nua products safe?

Yes, all Nua products are dermatologically tested and free from harmful chemicals. They are also certified by global organizations for safety and quality.

How does the subscription model work?

Customers can subscribe to receive personalized packs of sanitary pads delivered regularly based on their preferences regarding size and quantity.

Can I cancel my subscription anytime?

Yes, Nua allows subscribers to modify or cancel their subscriptions at any time through their user-friendly online platform.

Does Nua ship internationally?

Currently, Nua primarily serves the Indian market but is exploring options for international shipping in the future.

By focusing on community engagement, personalized experiences, and innovative products, Nua has carved out a significant niche in the wellness industry while promoting open discussions about menstruation and women's health.