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About Noughty

Noughty is a British-born brand established in 2016, dedicated to providing high-performance hair and body care products made from 97% natural ingredients. Co-founders Rachel Parsonage and Lorna Mitchell aimed to create a fun and approachable line of products that challenge the conventional beauty industry. Noughty combines effective formulations with a commitment to sustainability and ethical sourcing, ensuring that beauty does not come at the expense of the planet. Their products are cruelty-free, Leaping Bunny certified, and designed to cater to a variety of hair types and concerns, making them suitable for the entire family.

Unique Selling Points

Noughty stands out in the crowded haircare market due to several key features:

• Natural Ingredients: Every product contains a minimum of 97% natural ingredients, ensuring that users benefit from the efficacy of plant-based components without harmful additives like parabens, silicones, or sulphates.

• Humorous Branding: Noughty brings a playful spirit to the naturals market, appealing to consumers who appreciate a light-hearted approach to beauty without compromising on quality.

• Sustainability Commitment: The brand prioritizes ethical sourcing and sustainable practices, including eco-friendly packaging and responsible ingredient sourcing, aligning with the values of environmentally conscious consumers.

• Diverse Product Range: Noughty offers a variety of products tailored for different hair types and concerns, from the "Wave Hello" range for curly hair to the "To The Rescue" range for dry and damaged hair.

Common Inquiries

What types of hair are Noughty products suitable for?

Noughty products are designed for a wide range of hair types, including straight, wavy, curly, and coily textures. Each product line targets specific concerns, such as dryness, frizz, or lack of definition.

Are Noughty products vegan and cruelty-free?

Yes, all Noughty products are vegan and certified cruelty-free by the Leaping Bunny program. This means that no animal testing is involved in the development of their products, and they contain no animal-derived ingredients.

How should I use Noughty products for the best results?

For optimal results, it is recommended to follow the instructions on each product. Generally, users should apply the shampoo to wet hair, lather, and rinse thoroughly. Follow up with a conditioner or treatment as needed, and use styling products according to hair type and desired style.

Where can I purchase Noughty products?

Noughty products are available on their official website, as well as in select retail stores like Superdrug and online platforms such as Amazon. The brand has also expanded internationally, making their products accessible to a broader audience.

What is Noughty's stance on sustainability?

Noughty is committed to sustainable practices, including using responsibly sourced ingredients and eco-friendly packaging. They aim to minimize their environmental impact while providing effective beauty solutions.

By focusing on high-quality, natural ingredients and maintaining a fun, approachable brand image, Noughty continues to carve out a niche in the beauty industry, appealing to consumers who value both performance and ethical considerations in their hair and body care products.