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About Ninety Percent

Ninety Percent is a London-based sustainable fashion brand founded in 2018 by friends Para Hamilton and Shafiq Hassan. The brand is committed to ethical practices, transparency, and sustainability, aiming to redefine the fashion landscape by prioritizing community and environmental responsibility. Ninety Percent stands out for its unique business model, which allocates 90% of its profits to charitable causes and the individuals involved in the production process. This approach not only supports local communities but also fosters a sense of ownership among workers, making them partners rather than just employees.

Unique Selling Points

Ninety Percent distinguishes itself through several standout features:

• Sustainable Materials: The brand uses organic and recycled materials, ensuring that its products have a minimal environmental impact. The focus is on high-quality fabrics that are designed for longevity.

• Ethical Production: Ninety Percent maintains a transparent supply chain, knowing each of its suppliers and garment makers. This commitment extends to fair labor practices, ensuring workers are treated with respect and dignity.

• Profit Sharing Model: By sharing 90% of profits with workers and charitable organizations, Ninety Percent creates a community-centered business model that empowers all stakeholders involved in the production process.

• Elevated Aesthetics: Under the direction of creative lead Elliot Atkinson, the brand has evolved its aesthetic to include sophisticated designs that blend modern tailoring with timeless styles, appealing to a diverse audience looking for chic yet responsible fashion.

Frequently Asked Questions

What sizes does Ninety Percent offer?

Ninety Percent provides a range of sizes from XS to XL in women's wear, aiming for inclusivity in its offerings. The brand's sizing is designed to accommodate various body types comfortably.

How does Ninety Percent ensure sustainability?

The brand ensures sustainability through careful sourcing of materials, ethical labor practices, and a transparent supply chain. They focus on using organic cotton and recycled fabrics while minimizing waste during production.

Can I return items if they don't fit?

Yes, Ninety Percent has a return policy that allows customers to return unworn items within a specified period for a full refund or exchange. It's recommended to check their website for specific details regarding returns.

How does Ninety Percent support charitable causes?

Ninety Percent allocates 90% of its profits to various charitable organizations and initiatives aimed at supporting communities and environmental causes. Customers can feel good knowing their purchases contribute to meaningful change.

Where can I purchase Ninety Percent clothing?

Ninety Percent clothing is available through their official website as well as select retailers like John Lewis and Harrods. They also occasionally feature pop-up shops in major cities.

In summary, Ninety Percent is not just another fashion label; it represents a movement towards responsible consumerism in the fashion industry. With its commitment to sustainability, ethical practices, and community engagement, it appeals to conscious consumers looking for stylish yet responsible clothing options.