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About Neiwai

Neiwai, founded in 2012 by Xiaolu Liu and her husband, is a premium lifestyle brand based in Shanghai, China. The name "Neiwai" translates to "inside and outside," symbolizing the brand's commitment to blending comfort, style, and sustainability. Initially focused on lingerie, Neiwai has expanded its offerings to include loungewear, casualwear, and activewear. The brand aims to empower women by creating intimate apparel that not only supports their bodies but also enhances their self-expression and emotional well-being. With a strong emphasis on innovative materials and ethical practices, Neiwai has established itself as a leader in the body positivity movement.

Distinctive Attributes of Neiwai

Neiwai stands out in the crowded lingerie market through several key features:

• Comfort-Centric Design: The brand prioritizes comfort in its designs, with collections like the Barely Zero wireless bras that adapt to the wearer's body for a custom fit. This focus on comfort has resonated strongly with modern women seeking practical yet stylish options.

• Sustainability Commitment: Neiwai is dedicated to sustainable practices, utilizing eco-friendly materials and packaging. The brand emphasizes transparency in its supply chain and production processes, ensuring minimal environmental impact.

• Inclusivity and Body Positivity: Neiwai’s marketing campaigns celebrate diversity and promote body positivity. The brand features real women of various shapes and sizes, moving away from traditional beauty standards often seen in the lingerie industry.

• Innovative Product Development: Neiwai continuously invests in research and development to create innovative products that meet the evolving needs of consumers. Their recent collections include adaptive sizing and advanced fabric technologies that enhance comfort and performance.

Frequently Asked Questions

What sizes does Neiwai offer?

Neiwai provides a wide range of sizes to accommodate various body types. Their adaptive sizing approach ensures that customers can find products that fit comfortably.

Are Neiwai products machine washable?

Yes, most Neiwai products are machine washable. However, it is recommended to follow specific care instructions provided on each product label for optimal maintenance.

Does Neiwai ship internationally?

Yes, Neiwai offers international shipping options through its official website. Customers can check shipping policies based on their location during checkout.

What is Neiwai's return policy?

Neiwai allows returns within a specified period from the date of purchase. Items must be unworn and in original packaging to qualify for a refund or exchange.

How can I contact customer service?

Customers can reach out to Neiwai's customer service team through their website's contact page or via email for any inquiries or assistance needed regarding their orders or products.

By focusing on comfort, sustainability, inclusivity, and innovation, Neiwai continues to redefine women's intimate apparel while building a loyal community around its empowering brand ethos.