20% Off MUD/WTR Vouchers, Discount Codes September 2024

About MUD/WTR

MUD/WTR is a brand founded in 2018 by Shane Heath, aimed at providing a healthier alternative to traditional coffee. The company offers a blend of organic ingredients, including cacao, adaptogenic mushrooms, and Ayurvedic herbs, designed to deliver energy and focus without the jitters or crash associated with caffeine. MUD/WTR has gained significant traction, with over one million orders sold and a growing community of subscribers who appreciate its emphasis on mental well-being and healthy habits. The brand's mission is to challenge conventional beverage norms and promote healthier lifestyle choices.

Unique Selling Points

MUD/WTR stands out in the beverage market for several reasons:

• Low Caffeine Content: Each serving contains approximately 1/7th the caffeine of a typical cup of coffee, allowing consumers to enjoy a boost in energy without the associated jitters and crashes. For instance, MUD/WTR’s flagship blend, :rise Cacao, has around 35mg of caffeine compared to coffee's 90-100mg.

• Organic Ingredients: The product is made from 100% organic, non-GMO, gluten-free, and vegan ingredients, ensuring that consumers are getting a high-quality beverage that aligns with health-conscious values.

• Health Benefits: The inclusion of functional mushrooms and adaptogens is designed to support immune function, mental clarity, and overall wellness. This aligns with the growing trend of functional beverages that provide health benefits beyond mere hydration.

• Ritualistic Experience: MUD/WTR promotes a mindful drinking experience, encouraging users to integrate the beverage into their daily routines as a healthier alternative to coffee. The brand emphasizes the importance of rituals in enhancing mental health and well-being.

Customer Feedback

User reviews of MUD/WTR highlight a mix of satisfaction and constructive feedback:

• Positive Aspects: Many users appreciate the drink's gentler effects on the stomach compared to coffee, with reports of reduced acidity and digestive discomfort. Reviewers on platforms like Trustpilot and Amazon frequently mention the enjoyable flavor profile, particularly when sweetened with natural ingredients like maple syrup.

• Flavor Adjustments: Some customers initially find the taste different from coffee, describing it as a blend of hot chocolate and chai. However, many have successfully adapted by adding sweeteners or experimenting with preparation methods, such as frothing, to enhance the experience.

• Subscription Value: Users often note that while MUD/WTR is priced higher than traditional coffee, the subscription model and bulk purchasing options make it more economical for regular consumers. This model encourages users to integrate MUD/WTR into their daily routine, often leading to a 50% replacement of coffee consumption over time.

Promotions and Loyalty Initiatives

MUD/WTR employs various promotional strategies to attract and retain customers:

• Starter Kits: The brand offers starter kits that include a 30-serving tin, a USB-rechargeable frother, and a guidebook, providing a comprehensive introduction to their products at a discounted rate. This kit is priced around $40, a significant reduction from the original price of $60, making it an attractive option for first-time buyers.

• Subscription Discounts: Customers can opt for a subscription service that provides regular deliveries of their favorite blends at a discounted price, encouraging loyalty and consistent use of the product.

• Community Engagement: MUD/WTR fosters a sense of community through events and classes focused on health and wellness, further enhancing customer loyalty and brand connection. Their first café, MUD/WTR :gather, in Santa Monica, California, serves as a hub for customers to experience the brand in a communal setting.

Frequently Asked Questions

What is MUD/WTR?

MUD/WTR is a coffee alternative made from organic cacao, adaptogenic mushrooms, and Ayurvedic herbs, designed to provide energy and focus without the jitters associated with caffeine.

How much caffeine is in MUD/WTR?

MUD/WTR contains about 35mg of caffeine per serving, significantly less than the average cup of coffee, which contains 90-100mg.

Is MUD/WTR suitable for everyone?

MUD/WTR is vegan, gluten-free, and made from organic ingredients, making it suitable for a wide range of dietary preferences. However, individuals with specific allergies or health conditions should consult with a healthcare provider before trying new supplements.

How can I prepare MUD/WTR?

MUD/WTR can be prepared by mixing a tablespoon of the powder with hot water or milk. Many users enhance the flavor with sweeteners like maple syrup or by frothing the mixture for a creamier texture.

What if I don’t like the taste?

MUD/WTR encourages experimentation with different preparation methods and flavor enhancements. Users often find that adding natural sweeteners or alternative milks can significantly improve the taste to suit personal preferences.

MUD/WTR continues to grow as a brand committed to transforming the beverage industry by promoting healthier alternatives and fostering a community focused on well-being.