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About MINDD

MINDD is a pioneering direct-to-consumer bra company established in February 2020, specifically designed for women with D+ cup sizes. Founded by Helena Kaylin, a seasoned expert in the intimates industry, MINDD aims to address the unique challenges faced by this demographic. The brand is headquartered in Los Angeles and has quickly gained recognition for its innovative approach to bra design, utilizing a proprietary fit technology known as MINDD Tech. This technology focuses on comfort and support without the use of traditional underwires, catering to the needs of modern women who prioritize both style and functionality.

Unique Selling Points of MINDD

MINDD distinguishes itself through several standout features that cater specifically to D+ consumers:

• MINDD Tech: This patent-pending technology identifies seven key lift zones within the bra design, ensuring a customized fit that adapts to the wearer's body shape and size fluctuations throughout the day. This innovation addresses common pain points associated with traditional bras.

• Wire-Free Comfort: All MINDD bras are designed without wires, promoting comfort while still providing adequate support. This feature allows for greater freedom of movement and reduces discomfort often experienced with wired bras.

• Sustainability Commitment: MINDD is dedicated to environmental responsibility by eliminating plastics, foams, and other non-textile materials from its products. This commitment not only enhances comfort but also aligns with the growing consumer demand for sustainable fashion.

• Stylish Designs: The brand offers a range of aesthetically pleasing bras that do not compromise on style for comfort. Available in various colors and styles, MINDD bras are designed to make women feel beautiful while providing essential support.

Common Questions Answered

What sizes does MINDD offer?

MINDD caters specifically to D+ sizes ranging from 28D to 42E/F, ensuring that women with larger cup sizes have access to stylish and comfortable options.

How does MINDD Tech work?

MINDD Tech is designed to provide support through strategically placed lift zones within each bra. This system allows the bra to adjust naturally to the wearer’s body shape, enhancing comfort without sacrificing style.

Are MINDD bras machine washable?

Yes, MINDD bras can be machine washed on a gentle cycle. It is recommended to air dry them to maintain their shape and elasticity over time.

What is the price range for MINDD products?

MINDD bras are priced around $68 each, reflecting their quality materials and innovative design tailored specifically for D+ consumers.

How can I contact MINDD for customer support?

Customers can reach out to MINDD’s customer service via email at [email protected] or through their website's contact page for any inquiries or support needed regarding their products.

Through its commitment to innovation, sustainability, and customer satisfaction, MINDD continues to redefine the bra shopping experience for D+ women everywhere.