$40 Off Merchant 1948 Vouchers, Discount Codes January 2025

About Merchant 1948

Merchant 1948 is a New Zealand-based footwear brand that was established in 2012, evolving from the Overland Footwear Group. The brand pays homage to its founder, Guglielmo Anselmi, who started his shoe business in 1948, emphasizing craftsmanship and quality. With a presence in both New Zealand and Australia, Merchant 1948 offers a diverse range of stylish shoes for men and women, focusing on modern designs while maintaining traditional values of comfort and durability. The company operates around 33 stores in New Zealand and four in Australia, showcasing its commitment to expanding its footprint in the competitive footwear market.

Distinctive Characteristics of Merchant 1948

Merchant 1948 stands out in the footwear industry due to several key features:

• Heritage and Craftsmanship: Rooted in a rich history, the brand combines traditional craftsmanship with contemporary design, ensuring high-quality products that resonate with customers looking for both style and durability.

• Diverse Product Range: The brand offers an extensive collection of footwear including sandals, boots, flats, and sneakers. Their designs cater to various occasions, from casual outings to formal events.

• Inclusive Sizing: Recently, Merchant 1948 launched the "Fit For Me" initiative, which focuses on providing a wider range of sizes to accommodate diverse body types. This includes options for narrow, standard, wide, and extra-wide fits.

• Sustainability Efforts: The company is increasingly focusing on sustainability by sourcing materials responsibly and implementing eco-friendly practices in their manufacturing processes.

• User-Friendly Online Shopping: The brand's website is designed for an optimal shopping experience with features like shoppable catalogs and easy navigation, making it convenient for customers to browse and purchase products online.

Common Questions Answered

What types of footwear does Merchant 1948 offer?

Merchant 1948 provides a wide range of footwear including sandals, boots, sneakers, flats, and heels designed for both casual wear and formal occasions.

How can I find my size?

The brand offers a detailed sizing guide on their website to help customers select the correct size. Additionally, their "Fit For Me" initiative provides options across various fits to cater to different foot shapes.

Is there an online shopping option?

Yes, Merchant 1948 has a fully functional online store where customers can browse products, read descriptions and reviews, and make purchases directly from their website.

What is the return policy?

Merchant 1948 has a customer-friendly return policy allowing returns or exchanges within a specified period after purchase. Customers are encouraged to check specific terms on their website or contact customer service for more details.

Are there any sustainability initiatives?

Yes, Merchant 1948 is committed to sustainability by sourcing materials responsibly and implementing eco-friendly practices throughout their production processes.

Merchant 1948 continues to build upon its heritage while adapting to modern consumer needs through innovative designs and inclusive practices.