$30 Off Merchant 1948 AU Vouchers, Discount Codes Nov 2024

About Merchant 1948 AU

Merchant 1948 AU is a renowned footwear brand that has been a staple in the Australian and New Zealand fashion scene since its inception. With roots dating back to 1948, the brand has evolved over three generations, maintaining its commitment to quality, craftsmanship, and customer satisfaction. Originally founded by Guglielmo Anselmi, an Italian immigrant who started with a few shoe stores in New Zealand's King Country, the brand has grown significantly under the leadership of his descendants. Today, Merchant 1948 AU operates as the flagship brand of the Overland Footwear Group, offering a wide range of premium leather footwear for men and women.

Standout Features

Quality Craftsmanship

Merchant 1948 AU is known for its meticulous attention to detail and high-quality craftsmanship. The brand works closely with suppliers, factories, and craftsmen around the globe to create footwear that is both stylish and durable. Their collections are a blend of form, function, and fashion, ensuring that every pair meets the highest standards of quality and comfort.

Diverse Product Range

The brand offers an extensive range of footwear, including heels, loafers, boots, sneakers, and sandals. This diverse selection caters to various tastes and occasions, from formal events to casual everyday wear. The women's collection, in particular, features a variety of trends, materials, colors, and styles, making it a go-to destination for fashion-forward consumers.

Heritage and Innovation

Merchant 1948 AU prides itself on its rich heritage, which is reflected in its brand name. The year 1948 signifies the beginning of the Anselmi family's journey in the footwear industry. Despite its long history, the brand remains innovative, continuously updating its designs and incorporating the latest in comfort technologies and materials.

Customer Experience

The brand emphasizes providing a transformative customer experience. When you visit a Merchant 1948 AU store, you are not just shopping; you are experiencing the warm and caring nature of their teams, who offer unparalleled footwear knowledge and fitting expertise. This commitment to customer service sets the brand apart from its competitors.

FAQs

What is the history of Merchant 1948 AU?

Merchant 1948 AU was founded in 1948 by Guglielmo Anselmi, an Italian immigrant who started with a few shoe stores in New Zealand's King Country. The brand has since evolved over three generations, becoming the flagship brand of the Overland Footwear Group.

Where are Merchant 1948 AU stores located?

Merchant 1948 AU has stores in both New Zealand and Australia. In New Zealand, there are 33 stores, including 11 in Auckland. In Australia, there are four stores, all located in the greater Melbourne area.

What types of footwear does Merchant 1948 AU offer?

The brand offers a wide range of footwear, including heels, loafers, boots, sneakers, and sandals for both men and women. Their collections cater to various tastes and occasions.

Does Merchant 1948 AU offer any promotions or loyalty programs?

Yes, Merchant 1948 AU offers promotions such as "Shop Now, Pay Later" through Afterpay and free shipping for logged-in customers. While specific details about a loyalty program are not provided, the brand's focus on customer satisfaction suggests they may offer loyalty rewards or exclusive discounts.

How does Merchant 1948 AU ensure quality and craftsmanship?

The brand works closely with suppliers, factories, and craftsmen around the globe to ensure high-quality craftsmanship. They also invest in the latest comfort technologies and materials to maintain their standards of quality and comfort.