10% Off Markerstudy Vouchers, Discount Codes September 2024

About Rafi Nova

Rafi Nova is a family-oriented adventure accessories brand founded by Marissa and Adam Goldstein in February 2020. The inspiration behind the brand stems from their experiences traveling with two sets of twins, which highlighted the need for practical yet stylish travel gear. Initially focused on making travel accessories, Rafi Nova quickly pivoted to produce face masks in response to the COVID-19 pandemic, donating over 300,000 masks to frontline workers. The brand emphasizes ethical production, utilizing fair-trade fabrics sourced from women artisans in Vietnam, and aims to inspire families to embark on everyday adventures together.

Unique Selling Points

Rafi Nova distinguishes itself in the market through several standout features:

• Ethical Production: The company is committed to fair-trade practices, sourcing materials from women artisans in Vietnam. This not only supports local economies but also promotes sustainable fashion by using upcycled and recycled materials.

• Innovative Design: Their products, such as backpacks and pouches, are designed with the needs of parents in mind. Features include stroller hooks, multiple pockets, and easy-to-clean interiors, making them practical for family outings.

• Community Focus: Rafi Nova's mission extends beyond products; they aim to foster a sense of community among families. Their initiatives encourage outdoor adventures and cultural connections, aligning with their brand ethos of creating better global citizens.

• Adaptability: The brand's swift response to the pandemic by pivoting to mask production showcases its adaptability and commitment to serving community needs during challenging times.

Customer Insights

User reviews for Rafi Nova highlight a generally positive reception of their products:

• Quality and Functionality: Customers frequently commend the durability and thoughtful design of Rafi Nova's bags. Many reviews on platforms like Trustpilot and Amazon mention how the backpacks are not only stylish but also functional, with ample storage and easy access to essentials during outings.

• Comfort and Fit: Reviews of their masks, particularly the Smile Mask, emphasize comfort and effectiveness. Users appreciate the inclusion of features like adjustable ear straps and nose wires, which enhance fit and usability.

• Customer Service: Feedback regarding customer service is largely positive, with many users praising the responsiveness and helpfulness of the Rafi Nova team when addressing inquiries and issues.

However, some users have noted that while the products are generally well-made, shipping times can sometimes be longer than expected, especially during peak seasons.

Promotions and Loyalty Program

Rafi Nova actively engages its customer base through various promotions and a loyalty program:

• Seasonal Discounts: The brand often runs seasonal sales and promotions, encouraging customers to take advantage of discounts on popular items.

• Loyalty Rewards: Rafi Nova has a loyalty program that rewards customers for repeat purchases. Members can earn points for every dollar spent, which can be redeemed for discounts on future purchases.

• Social Media Engagement: The brand maintains an active presence on social media, where they share user-generated content, promotions, and community stories. This not only fosters brand loyalty but also encourages customers to share their own adventures using Rafi Nova products.

Frequently Asked Questions

Where are Rafi Nova products made?
Rafi Nova products are manufactured in Vietnam, with a focus on using hand-woven textiles sourced from local artisans.

What is the return policy?
Rafi Nova offers a 30-day return policy for most products, provided they are unused and in original condition. Masks, however, are final sale due to health regulations.

Do Rafi Nova masks have filters?
Yes, all Rafi Nova masks come with a built-in filter, and some models have a pocket for an additional filter for enhanced protection.

Can I order Rafi Nova products wholesale?
Yes, Rafi Nova offers wholesale and custom orders. Interested parties can find more information on their website.

What is the meaning behind the name 'Rafi Nova'?
The name 'Rafi Nova' is derived from the names of the founders' four children: Raya, Efi, Noa, and Eyva, reflecting the family-centric ethos of the brand.

Rafi Nova continues to grow and evolve, driven by its commitment to quality, community, and ethical practices, making it a compelling choice for families seeking adventure-ready accessories.