20% Off Maidenform Discount Codes (10 Active) January 2025

About Maidenform

Maidenform, founded in 1922 in Brooklyn, New York, has been a pioneering force in the intimate apparel industry. The brand is renowned for its innovative designs, particularly the Maidenform Brassiere, which transformed women's undergarments by offering a more flattering and comfortable alternative to traditional corsets. Over the decades, Maidenform has introduced several iconic products, including the push-up bra and the famous "I dreamed I ..." advertising campaign, which solidified its reputation as a leader in empowering women through stylish and functional lingerie. Today, Maidenform continues to evolve, offering a wide range of bras, shapewear, and panties that cater to diverse body types and preferences.

Unique Selling Points of Maidenform

Maidenform stands out in the competitive lingerie market due to several key features:

• Innovative Designs: Maidenform has a rich history of innovation, being the first to introduce several technologies such as two-way stretch foam cups and seamless bras. Their products are designed not just for aesthetics but also for comfort and functionality.

• Diverse Product Range: The brand offers an extensive selection of bras, shapewear, and panties under various lines like Flexees and Lilyette. This diversity ensures that there is something for every body type and occasion.

• Focus on Comfort: Maidenform emphasizes everyday comfort with excellent fit and soft fabrics. Their latest collections, such as the M collection, showcase this commitment through stylish yet comfortable designs aimed at modern consumers.

• Empowerment Through Branding: The brand's marketing campaigns often focus on themes of empowerment and femininity, resonating with women who seek both style and confidence in their intimate apparel.

Frequently Asked Questions

What sizes does Maidenform offer?

Maidenform provides a wide range of sizes from A to DDD cups, catering to various body types. They also offer extended sizes in some styles to ensure inclusivity.

How do I care for my Maidenform lingerie?

To maintain the quality of your Maidenform products, it is recommended to hand wash them in cold water with mild detergent. Avoid using bleach or fabric softeners, and air dry to preserve elasticity.

Where can I purchase Maidenform products?

Maidenform products are available through various channels including their official website, department stores like Macy's, mass merchants like Walmart, and specialty lingerie shops.

Does Maidenform offer international shipping?

Yes, Maidenform provides international shipping options for customers outside the United States through their website.

Can I return or exchange items purchased online?

Maidenform has a return policy that allows customers to return or exchange items within a specified period if they are unworn and have tags attached. It's advisable to check their website for detailed return instructions.

Through continuous innovation and commitment to quality, Maidenform remains a beloved choice among consumers seeking stylish yet comfortable intimate apparel.