$15 Off Love, Bonito Discount Codes (10 Active) Nov 2024

About Love, Bonito

Love, Bonito, founded in 2006 by childhood friends Rachel Lim, Velda Tan, and Viola Tan, has evolved from a humble blogshop named BonitoChico to become the largest direct-to-consumer womenswear brand in Southeast Asia. Initially hosted on Livejournal, the brand rebranded as Love, Bonito in 2010 and has since expanded its reach across six countries in Southeast Asia and internationally. With a strong focus on empowering Asian women through fashion, Love, Bonito combines form and function, offering designs that are both stylish and practical.

Standout Features

For Women, by Women

Love, Bonito's core ethos is centered around creating a community of women by women. The brand empowers confidence through various workshops, events, and content pillars, fostering a tight-knit community that goes beyond mere customer relationships.

Female-Centric Design Approach

The brand's design approach is tailored specifically for Asian women, focusing on comfort and functionality. Designs include features such as dresses with pockets, bloat-friendly fabrics, and crease-ease materials, ensuring that each piece is meticulously crafted to meet the needs of its target audience.

Vertically Integrated Speed

Love, Bonito controls its entire supply chain, from design and manufacturing to distribution. This vertical integration allows the brand to launch new campaigns twice a week, delivering 60-80 new designs to customers every month. This rapid production cycle keeps the brand's offerings fresh and relevant.

Digitally Native, Omni-Channel Approach

As a digitally native brand, Love, Bonito leverages all available channels to provide a holistic customer experience. This includes chat-commerce via WhatsApp, social media engagement, and a seamless integration of online and offline retail through physical stores. The brand's omnichannel strategy ensures that customers can interact with the brand wherever they prefer.

FAQs

What is the origin of Love, Bonito?

Love, Bonito started as a blogshop named BonitoChico in 2006, founded by Rachel Lim, Velda Tan, and Viola Tan. It rebranded as Love, Bonito in 2010.

Where does Love, Bonito operate?

Love, Bonito operates across six countries in Southeast Asia, including Singapore, Malaysia, Indonesia, and Cambodia, and also ships internationally.

What makes Love, Bonito's designs unique?

Love, Bonito's designs are unique because they are tailored specifically for Asian women, focusing on comfort, functionality, and practicality. Features include dresses with pockets, bloat-friendly fabrics, and crease-ease materials.

How does Love, Bonito engage with its customers?

The brand engages with customers through social media, community events, styling sessions, and personalized interactions in its physical stores. This approach helps build a strong community and fosters long-lasting relationships with customers.

What is the significance of Love, Bonito's physical stores?

Physical stores are a crucial part of Love, Bonito's strategy, serving as meeting spots for customers, places for styling sessions and events, and enhancing the overall customer experience through omni-channel integration.

How does Love, Bonito approach its marketing strategy in new markets?

When entering new markets, such as the US, Love, Bonito tailors its marketing strategy to resonate with the local community. This includes focusing on digital marketing, niche audience targeting, and engaging with relevant communities like the AAPI (Asian American and Pacific Islander) community.