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About Lochby

Lochby, pronounced "Lock-Bee," is a brand that embodies a mission to empower individuals to unleash their creative and productive potential. Founded by Chris Elfering, an Army veteran, Lochby brings together tough, durable cases with fine pens and paper, catering to the needs of everyday carry enthusiasts and stationery aficionados alike. The name "Lochby" translates to "lake town," a nod to Chris' hometown of Minneapolis, Minnesota, known as the City of Lakes. This heritage-inspired brand has evolved from its roots as BOND Travel Gear, rebranding in September 2019 to focus more on stationery and notebooks while maintaining its commitment to quality and functionality.

Standout Features

Lochby's products are renowned for their rugged yet elegant design, making them perfect for both outdoor adventures and daily use. Here are some of the standout features that set Lochby apart:

• Waxed Canvas Construction: Lochby's products are made from high-quality waxed canvas, which is weatherproof, durable, and ages beautifully. This material choice adds a unique touch, as no two pieces are exactly alike due to the natural scratches and scars that develop over time.
• Tomoe River Paper: The notebooks included with Lochby's cases feature Tomoe River paper, known for its exceptional performance with fountain pens. This paper offers a balance of density and texture, making it ideal for writing enthusiasts.
• Versatile Design: Products like the Field Journal and Pocket Journal are designed to be versatile. They include features such as adjustable clasp closures, velcro pockets, and pen loops, ensuring that users can organize their gear efficiently.
• Elastic Binding: The Field Journal, for instance, has an elastic binding system that allows users to insert multiple notebooks, making it a practical choice for those working on multiple projects simultaneously.

User Reviews and Feedback

User reviews and feedback from various sources highlight the quality and functionality of Lochby's products.

• Durability and Build Quality: Many users praise the durability and build quality of Lochby's cases. For example, a review on the Pencilcase Blog notes that the Field Journal "certainly looks and feels like something that should cost quite a bit more" and that the waxed canvas construction is "very well made".
• Practicality: Users appreciate the practical design elements, such as the adjustable clasp and the strap along the spine of the Field Journal, which helps in securely holding the notebook while on the go.
• Value for Money: The general consensus is that Lochby's products offer excellent value for money. A review on Original Content Books mentions that the Field Journal is "a killer deal" at $49, considering the quality and features included.

Promotion and Loyalty Program

While specific details about a loyalty program are not readily available, Lochby's commitment to customer satisfaction and engagement is evident through their interactions with the community.

• Community Engagement: Chris Elfering, the founder, actively engages with the community, taking feedback to improve products. This approach has helped maintain a loyal customer base even after the rebrand from BOND Travel Gear.
• Special Offers: Lochby occasionally offers special deals and discounts, which can be found on their website or through their social media channels. These offers are a way to reward customers and attract new ones.

FAQs

What is the origin of the name "Lochby"?

The name "Lochby" translates to "lake town," which is a nod to Chris Elfering's hometown of Minneapolis, Minnesota, known as the City of Lakes.

What materials are used in Lochby's products?

Lochby's products are made from high-quality waxed canvas, which is durable and weatherproof. The notebooks feature Tomoe River paper, known for its excellent performance with fountain pens.

How did Lochby evolve from BOND Travel Gear?

Lochby rebranded from BOND Travel Gear in September 2019. The shift was driven by a change in focus from travel gear to everyday carry items and stationery, while maintaining the same commitment to quality and functionality.

What are the key features of the Field Journal?

The Field Journal features a rugged, waxed canvas outer cover, an adjustable clasp closure, a strap along the spine for secure holding, and velcro pockets for organizing small items. It also includes a dot grid notebook made from Tomoe River paper.

Where are Lochby's products manufactured?

While the exact location is not explicitly stated, Chris Elfering mentioned that he moved to Vietnam to be closer to soft goods factories, suggesting that the products are likely manufactured there.

By focusing on quality, functionality, and a heritage aesthetic, Lochby has carved out a niche in the market for everyday carry and stationery enthusiasts, offering products that are both practical and visually appealing.