$60 Off Katies Vouchers, Discount Codes (4 Active) Nov 2024

About Katies

Katies, a stalwart in the Australian women's fashion landscape, has been a trusted name since its inception in 1954. Founded in Rundle Street, Adelaide, Katies initially offered high-quality women's fashion at affordable prices. Over the years, the brand has evolved significantly, becoming the largest specialty retailer of women's fashion in Australia. Today, Katies boasts over 215 stores across Australia and New Zealand, catering to a diverse range of women's apparel needs.

Standout Features

Katies has several standout features that have contributed to its enduring success:

• Broad Range of Merchandise: Katies offers a wide array of women's fashion, ensuring there is something for every taste and preference. From everyday wear to more formal attire, the brand's extensive range helps it maintain a strong market presence.
• Affordability: Known for its 'Value for Money' positioning, Katies provides high-quality clothing at reasonable prices, making it accessible to a broad segment of the market.
• Contemporary Fashion: Despite its long history, Katies has successfully adapted to changing fashion trends, ensuring its collections remain contemporary and fashionable. This has helped the brand stay relevant in a highly competitive market.
• Customer Loyalty: Katies has built a fiercely loyal customer base over the years. Customers view Katies as a trusted friend who has maintained its quality and appeal despite market changes.

Frequently Asked Questions (FAQs)

1. What is the history of Katies?

Katies was founded in 1954 in Rundle Street, Adelaide, and was initially known for offering good quality women's fashion at affordable prices. It was acquired by G J Coles Ltd in 1984 and has since grown to become the largest specialty retailer of women's fashion in Australia.

2. What kind of products does Katies offer?

Katies offers a broad range of women's fashion, including everyday wear, formal attire, and accessories. The brand is known for its contemporary and affordable clothing.

3. How has Katies adapted to market changes?

Katies has adapted to market changes by overhauling its marketing and buying strategies, implementing staff training programs, and developing visual merchandising programs. The brand has also re-positioned itself through significant re-launch campaigns to maintain its relevance in a highly competitive market.

4. What is Katies' approach to customer loyalty?

Katies focuses on building strong customer relationships through integrated marketing programs and promotional activities. The brand aims to maintain its image as a trusted and contemporary fashion retailer, appealing to a broad segment of the women's apparel market.

5. Is Katies available in other countries?

Yes, Katies has stores in both Australia and New Zealand, making it a significant player in the women's fashion retail market across these regions.