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About Jesse Itzler

Jesse Itzler is a multifaceted American entrepreneur, author, and former rapper, known for his innovative ventures and relentless pursuit of excellence. Born on August 22, 1968, in Roslyn, New York, Jesse has built a career marked by significant achievements in various fields. He co-founded Marquis Jet, one of the largest private jet card companies, and was a partner in Zico Coconut Water, which was later sold to The Coca-Cola Company. Jesse is also the author of the New York Times bestseller Living with a SEAL: 31 Days Training with the Toughest Man on the Planet and is an owner of the NBA's Atlanta Hawks. His personal life includes being married to Sara Blakely, the founder of Spanx, and being a father to four children.

Standout Features of Jesse Itzler

Entrepreneurial Success

Jesse Itzler's entrepreneurial journey is highlighted by his ability to identify and capitalize on trends, leading to the creation of multi-million dollar empires. He co-founded Marquis Jet in 2001, which became a leading private jet card company before being acquired by Berkshire Hathaway's NetJets in 2009. He also partnered with Zico Coconut Water, which was sold to The Coca-Cola Company in 2012. These ventures demonstrate his keen business acumen and innovative spirit.

Music Career

Before his entrepreneurial success, Jesse had a notable music career. He released his debut album Thirty Footer in Your Face under the pseudonym Jesse Jaymes in 1991. He co-wrote songs for various artists, including Tone Lōc, and wrote and performed the Emmy Award-winning song "I Love This Game" for the NBA. His music career laid the groundwork for his later success in branding and marketing.

Physical and Mental Endurance

Jesse is known for pushing his physical and mental limits. He has completed ultra-marathons, including a 100-mile run in under 24 hours, and has participated in endurance events like the SEA Paddle NYC 25-mile stand-up paddle race around Manhattan. His most famous physical challenge was inviting a Navy SEAL to live with him for a month, chronicled in his book Living with a SEAL.

Author and Keynote Speaker

Jesse has authored several books, including Living with a SEAL and Living with the Monks: What Turning Off My Phone Taught Me about Happiness, Gratitude, and Focus. These books offer insights into leadership, success, and personal growth. He is also a sought-after keynote speaker, sharing his experiences and strategies for achieving success.

FAQs

Frequently Asked Questions About Jesse Itzler

Q: What is Jesse Itzler's background?

A: Jesse Itzler is an American entrepreneur, author, and former rapper. He co-founded Marquis Jet and was a partner in Zico Coconut Water. He is also an owner of the NBA's Atlanta Hawks and is married to Sara Blakely, the founder of Spanx.

Q: What is the 40% rule mentioned in his book?

A: The 40% rule, as discussed in Living with a SEAL, suggests that when you think you are done, you have more in you. This rule emphasizes the importance of pushing beyond perceived limits to achieve greater success.

Q: What are some of Jesse Itzler's notable achievements?

A: Jesse has achieved significant success in various fields, including co-founding Marquis Jet, partnering with Zico Coconut Water, writing best-selling books, and owning the Atlanta Hawks. He has also completed ultra-marathons and other endurance events.

Q: How can I stay updated on Jesse Itzler's latest projects?

A: You can stay updated by following Jesse on social media, subscribing to his newsletter, and visiting his website for the latest news and updates.

By understanding these aspects of Jesse Itzler's brand, you can appreciate the depth of his entrepreneurial spirit, his commitment to personal growth, and the value he brings to his audience through his books, speaking engagements, and community engagement.