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About jbrds

Founded in 2022 by Mike Gugat, Dr. Jay LeBow, and David Hirshfeld, jbrds is a Baltimore-based company dedicated to revolutionizing children's footwear. The brand emerged from a vision to create shoes that support the unique anatomical needs of growing children, particularly focusing on the development of the cuboid bone, crucial for stability as kids learn to walk. Unlike traditional brands that merely resize adult shoe designs, jbrds prioritizes anatomical accuracy to foster healthy foot development in infants and toddlers.

Unique Selling Points

Anatomically Designed Footwear

jbrds stands out in the crowded children's shoe market by offering anatomically designed footwear that supports the natural growth of young feet. Their flagship product, the Stand2Walk shoe, features a sock-like upper and an injection-molded support cage that stabilizes the heel and promotes healthy foot development. This innovative design aims to provide comfort while ensuring that children's feet are supported during critical growth phases.

Comprehensive Product Range

The company plans to expand its offerings beyond the initial Stand2Walk line for infants aged 6-18 months. Future products will include: - Walk2Run: For ages 18 months to 3 years - Run2Play: For ages 3-5 years - GoPlay: For ages 5-8 years

This range ensures that jbrds caters to children at various developmental stages, making it a go-to brand for parents seeking long-term footwear solutions.

Frequently Asked Questions

What age group do jbrds shoes cater to?

jbrds offers footwear designed specifically for infants and toddlers aged 6 months to 8 years.

Where can I purchase jbrds shoes?

Currently, jbrds operates primarily as a direct-to-consumer brand through their official website. However, they are expanding into select retail locations in partnership with local running stores.

Are jbrds shoes machine washable?

Yes, jbrds shoes are designed with materials that can be easily cleaned. It is recommended to follow care instructions provided on their website for optimal maintenance.

How does jbrds ensure quality in its products?

jbrds emphasizes rigorous testing and feedback from parents and children alike during the design process. Their focus on anatomical correctness ensures that each shoe meets high standards of comfort and support.

What makes jbrds different from other children's footwear brands?

Unlike many brands that simply resize adult shoe designs, jbrds creates shoes specifically molded from infant foot shapes. This approach ensures a better fit and more effective support for growing feet.

With its innovative designs and commitment to child health, jbrds is poised to become a leading name in children's footwear. By focusing on anatomical needs and expanding its product range, the brand aims to provide parents with reliable options as their children grow and explore the world around them.