$20 Off Jaypore Vouchers, Discount Codes (2 Active) Nov 2024

About Jaypore

Jaypore is an online marketplace specializing in ethnic and traditional clothing, accessories, and home decor, founded in 2012 by Puneet Chawla and Shilpa Sharma. Based in Delhi, the brand aims to showcase the best-kept secrets of Indian craft and design to a global audience. Initially launched with an investment of ₹2 crore from Haresh Chawla, partner at True North, Jaypore has since grown significantly, raising nearly ₹50 crore from social impact fund Aavishkaar in 2016. The brand has expanded its reach, both online and offline, with physical stores in prominent locations such as Bengaluru and New Delhi.

Standout Features

Jaypore stands out in the market for several key reasons:

• Curated Collections: Jaypore sources products from over 250 self-help groups, co-operatives, and master craftsmen, employing about 100,000 artisans. This ensures a diverse and high-quality range of handcrafted items, including apparel, jewelry, lifestyle accessories, and home decor.
• Ethnic and Contemporary Designs: The brand offers a mix of traditional and contemporary designs, making it a one-stop shop for customers looking for unique and authentic Indian craftsmanship.
• Global Appeal: Jaypore's products are designed to appeal to a global audience, blending local design with international aesthetics. This fusion helps in capturing a broader audience of design-savvy consumers.
• Regular New Collections: To maintain exclusivity and novelty, Jaypore launches 6-10 new collections every day, resulting in nearly 2,000 new collections annually.

FAQs

What types of products does Jaypore offer?

Jaypore offers a curated collection of handcrafted products, including ethnic and traditional clothing, jewelry, lifestyle accessories, and home decor. The products are sourced from various self-help groups, co-operatives, and master craftsmen across India.

How does Jaypore ensure the quality of its products?

Jaypore ensures the quality of its products by sourcing them from reputable and skilled artisans. The brand's focus on craftsmanship and its rigorous curation process help in maintaining high standards of quality.

Does Jaypore have physical stores?

Yes, Jaypore has expanded its presence to include physical stores. The brand has stores in Bengaluru and New Delhi, offering customers the opportunity to experience the products firsthand.

How often does Jaypore launch new collections?

Jaypore launches 6-10 new collections every day, resulting in nearly 2,000 new collections annually. This frequent introduction of new products helps in maintaining the exclusivity and novelty of the brand's offerings.

What is Jaypore's customer repeat rate?

Jaypore boasts a significant repeat customer rate of 70%, which is quite substantial for a niche player in the market. This high repeat rate is a testament to the brand's ability to retain customers through its quality products and customer service.

Has Jaypore received any funding?

Yes, Jaypore has received funding from various investors. Initially, it received ₹2 crore from Haresh Chawla, partner at True North. Later, in 2016, it raised nearly ₹50 crore from social impact fund Aavishkaar. The brand is also in the process of raising additional funding to further expand its operations.