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About Hylo Athletics

Hylo Athletics, founded in 2020 by former professional footballer Michael Doughty, is a UK-based footwear brand dedicated to creating sustainable running shoes. The company emerged from a desire to minimize the environmental impact of athletic footwear while maintaining high-performance standards. Hylo Athletics focuses on using renewable materials, reducing carbon footprints, and implementing recycling programs, positioning itself as a leader in eco-friendly athletic gear. Their mission emphasizes not just performance but also a commitment to protecting the planet, making them a unique player in the athletic footwear market.

Unique Selling Points

Hylo Athletics distinguishes itself through several standout features that align with its sustainability ethos:

• Eco-Friendly Materials: The brand prioritizes renewable resources in its shoe production. For instance, the Hylo Impact model utilizes a supercritical foam called Hyperbolt, which is gas-injected and bio-based, significantly reducing weight while enhancing performance.

• Recyclability: Hylo Athletics encourages customers to return their used shoes for recycling. This initiative is part of their Hyloop process, which aims to keep materials in circulation and minimize waste.

• Local Production: The majority of materials used in their shoes are sourced within a 50-mile radius of their manufacturing facility, which helps reduce transportation emissions and supports local economies.

• Performance Design: Despite its focus on sustainability, Hylo Athletics does not compromise on performance. Their shoes are designed for comfort and durability, catering to both casual runners and serious athletes.

Frequently Asked Questions

What types of shoes does Hylo Athletics offer?

Hylo Athletics primarily offers running shoes designed with sustainability in mind. Their flagship model is the Hylo Impact, known for its eco-friendly materials and comfort.

Are Hylo Athletics shoes vegan?

Yes, all Hylo Athletics shoes are made from vegan materials, ensuring that no animal products are used in their production.

How does the recycling program work?

Customers can send back their old Hylo shoes to be recycled. In exchange, they receive credit towards their next purchase, promoting a circular economy approach.

Where can I purchase Hylo Athletics products?

Hylo Athletics products can be purchased directly from their official website or through select retailers that support sustainable brands.

What is the price range of Hylo Athletics shoes?

The price of Hylo Athletics shoes typically starts around $165, reflecting their commitment to quality and sustainable practices.

By focusing on sustainability without compromising performance, Hylo Athletics is carving out a niche in the competitive athletic footwear market. Their innovative approach not only addresses environmental concerns but also meets the needs of modern athletes looking for responsible choices in their gear.