20% Off Higround Discount Codes (7 Active) November 2024

About Higround

Higround is a lifestyle and computer peripheral brand founded in 2020 by Rustin Sotoodeh and Kha Lu, with a mission to elevate gaming culture through unique and high-quality products. Based in Los Angeles, Higround specializes in creating visually striking gaming peripherals, particularly mechanical keyboards, that blend elements of fashion, gaming, and technology. The brand gained significant recognition after being acquired by esports organization 100 Thieves in 2021, allowing it to expand its reach and influence within the gaming community. Higround is known for its limited-edition collaborations with popular franchises such as Attack on Titan, Minecraft, and Pokémon, making its products not just functional but also collectible.

Unique Selling Points

Higround distinguishes itself in the gaming peripheral market through several standout features:

• Artistic Collaborations: Higround frequently collaborates with iconic brands and franchises, resulting in products that resonate with fans and collectors alike. These partnerships have produced limited-edition keyboards and accessories that celebrate popular culture and gaming history.

• Design Aesthetic: The brand emphasizes a unique design philosophy that merges gaming with lifestyle aesthetics. Each product is crafted to enhance the visual appeal of gaming setups, making them not only tools but also statement pieces.

• Quality Craftsmanship: Higround products are built with premium materials and advanced technology, ensuring durability and performance. The keyboards, for example, often feature mechanical switches that provide a satisfying typing experience.

• Community Engagement: Higround actively involves its community through social media and events, fostering a sense of belonging among gamers and fans of the brand.

Frequently Asked Questions

When was Higround founded?
Higround was founded in 2020.

Where is Higround located?
The headquarters of Higround is in Los Angeles, California.

Who are the founders of Higround?
Higround was co-founded by Rustin Sotoodeh and Kha Lu.

What types of products does Higround offer?
Higround specializes in premium gaming peripherals, including mechanical keyboards, mice, and accessories.

How does Higround engage with its community?
Higround engages with its community through social media, exclusive drops, and participation in gaming events, fostering a strong connection with fans.

What is the significance of Higround's collaborations?
Collaborations with popular franchises allow Higround to create unique, collectible products that resonate with both gamers and fans of the respective brands, enhancing the overall appeal of their offerings.