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About Herlum

Herlum is a London-based beauty brand that embodies the principles of simplicity, sustainability, and ethical practices. Founded by Isadora Belfort, who brings over a decade of experience from working with international beauty companies like L’Oréal, Herlum is driven by a passion for creating safe, effective, and sustainable beauty products. Inspired by the natural beauty of Brazil and the simplicity of art, Herlum aims to redefine the beauty industry by focusing on clean ingredients, minimalistic formulations, and environmentally conscious production processes.

Standout Features

Herlum stands out in the beauty industry for several key reasons:

• Sustainable Ingredients: Herlum products are made with the fewest possible ingredients, ensuring that each component is socially, ethically, and environmentally conscious. The brand uses vegan, biodegradable, and palm oil-free ingredients, sourced from suppliers who adhere to high standards of conduct.
• Circular Economy: The brand follows the principles of the circular economy, where all materials and components are designed to be reinvented and reused. This includes using recycled and 100% recyclable packaging, even for the pumps.
• Local Manufacturing: Herlum products are manufactured locally in the United Kingdom, reducing carbon footprint and ensuring closer oversight of production processes.
• Unique Scents and Textures: Herlum offers thoughtfully created scents and pleasing textures, inspired by the natural world of Brazil. These unique formulations enhance the daily wellbeing ritual for users.
• Ethical Practices: The brand ensures that all suppliers maintain safe and fair working conditions, adhering to a strict code of conduct that respects human rights and avoids causing hardship to individuals.

Frequently Asked Questions (FAQs)

What makes Herlum products sustainable?

Herlum products are sustainable due to several factors, including the use of vegan, biodegradable, and palm oil-free ingredients. The brand follows the circular economy principle, ensuring that all materials and components are designed to be recycled and reused. Additionally, Herlum products are manufactured locally in the UK, reducing the carbon footprint associated with transportation.

Where are Herlum products manufactured?

Herlum products are manufactured locally in the United Kingdom. This allows for closer oversight of production processes and reduces the environmental impact of transportation.

Are Herlum products cruelty-free and vegan?

Yes, Herlum products are both cruelty-free and vegan. The brand is committed to ethical practices and ensures that all ingredients and processes adhere to these standards.

How does Herlum ensure ethical sourcing of ingredients?

Herlum visits its suppliers to ensure that their working conditions are safe and fair. The brand also requires its suppliers to adhere to a strict code of conduct that respects human rights and avoids causing hardship to individuals.

What kind of packaging does Herlum use?

Herlum uses recycled and 100% recyclable packaging, including the pumps. This commitment to sustainable packaging is part of the brand's broader strategy to minimize its environmental footprint.

By focusing on simplicity, sustainability, and ethical practices, Herlum is redefining the beauty industry and offering a unique approach to daily wellbeing rituals.