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About he-shi

He-Shi is a pioneering self-tanning brand founded in Ireland in 2004, making it the first of its kind in the country. Established by mother-daughter duo Hilary and Shelley, He-Shi was born out of a desire to create high-quality tanning products tailored to the unique skin tones and sensitivities of Irish consumers. The brand emphasizes ethical practices, sustainability, and the use of safe ingredients, positioning itself as a leader in the self-tanning market. Over the years, He-Shi has gained recognition for its innovative formulations and commitment to quality, making it a trusted choice for consumers seeking a natural-looking tan.

Unique Selling Points

He-Shi distinguishes itself in the competitive self-tanning market through several standout features:

• Innovative Formulations: The brand uses DHA (Dihydroxyacetone) derived from sugar beets, ensuring a safe and effective tanning experience. Their products are designed to provide a natural-looking glow without the harmful effects of UV exposure.

• Ethical and Sustainable Practices: He-Shi is committed to ethical business practices, earning high scores in environmental and ethical ratings. The brand focuses on sustainable sourcing and environmentally friendly packaging, which resonates with eco-conscious consumers.

• Tailored for Sensitivity: Products are specifically formulated for sensitive skin, catering to individuals who may experience irritation from traditional tanning products. This focus on skin health sets He-Shi apart from many competitors.

Common Questions Answered

What skin types are He-Shi products suitable for?

He-Shi products are formulated to be suitable for all skin types, including sensitive skin. The brand emphasizes the use of high-quality, gentle ingredients to minimize the risk of irritation.

How long does the tan last?

The longevity of the tan varies depending on the product used and individual skin types, but generally, He-Shi tans can last between 5 to 10 days with proper care.

Are He-Shi products vegan and cruelty-free?

Yes, He-Shi products are vegan and cruelty-free, aligning with the brand’s commitment to ethical practices and sustainability.

How should I prepare my skin before applying He-Shi products?

For optimal results, it is recommended to exfoliate the skin before application to remove dead skin cells. Moisturizing dry areas, such as elbows and knees, can also help achieve an even tan.

Can I use He-Shi products on my face?

Yes, He-Shi offers products specifically designed for facial application, ensuring that users can achieve a uniform tan across their entire body.

He-Shi continues to innovate and expand its product line, maintaining a strong focus on quality, ethics, and customer satisfaction. As the brand celebrates its 20th anniversary, it remains committed to providing effective self-tanning solutions that cater to a diverse range of consumers.