50% Off Gruum Vouchers, Discount Codes November 2024

About Gruum

Gruum, pronounced "groom," is a Manchester-based skincare and body care brand founded in 2016 by four friends who sought to challenge the traditional norms of the beauty industry. The brand focuses on creating gender-inclusive products that prioritize functionality over gimmicks. Gruum aims to provide high-quality skincare, haircare, and shaving solutions that are both effective and environmentally friendly. With a commitment to sustainability, the brand has gained recognition for its innovative approaches, including the UK's first razor cartridge recycling program and a range of plastic-free products.

Unique Selling Points

Gimmick-Free Philosophy
Gruum distinguishes itself with a clear stance against gimmicky beauty products that often dominate the market. Instead of relying on flashy marketing or unnecessary features, the brand emphasizes essential items that deliver real results. This approach resonates with consumers seeking straightforward and effective skincare solutions without the clutter of trendy but ineffective products.

Sustainability Commitment
Sustainability is at the core of Gruum's mission. The brand uses recyclable packaging, minimizing plastic waste and opting for solid bars in many product lines to reduce environmental impact. Gruum's products are crafted with natural ingredients, ensuring they are cruelty-free and mostly vegan, appealing to eco-conscious consumers.

Affordable Pricing
Gruum offers competitively priced products without compromising quality. The brand's direct-to-consumer model allows for lower prices compared to traditional retail channels, making high-quality skincare accessible to a broader audience. For example, their Factor 50 sunscreen is priced at just £6, which is significantly lower than many imported alternatives.

Common Inquiries

What types of products does Gruum offer?
Gruum provides a diverse range of skincare, haircare, and shaving products designed for all genders. Their offerings include moisturizers, cleansers, shampoos, conditioners, and shaving essentials.

Are Gruum products vegan?
Most of Gruum’s product line is vegan-friendly; however, some items may contain non-vegan ingredients. Each product listing clearly indicates whether it is vegan or not.

How does Gruum ensure sustainability?
Gruum focuses on using recyclable packaging materials and offers solid formulations that reduce plastic use. They also have initiatives like razor cartridge recycling to minimize environmental impact.

Can I purchase Gruum products in stores?
Currently, Gruum operates exclusively through its website, allowing customers to buy directly or subscribe for regular deliveries.

Is there a money-back guarantee?
Yes, Gruum typically offers a satisfaction guarantee on their products. If customers are not satisfied with their purchase, they can contact customer service for assistance with returns or exchanges.

Gruum continues to make waves in the beauty industry by prioritizing inclusivity, sustainability, and functionality in its product offerings. As consumer demand shifts towards ethical brands that deliver real value without unnecessary frills, Gruum stands out as a leader in this evolving landscape.