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About Grubby

Grubby is an innovative UK-based brand that specializes in 100% plant-based recipe kits, aiming to make vegan cooking accessible, enjoyable, and sustainable. Founded in 2019 by Martin Holden-White, Grubby started as a B2B service before pivoting to direct-to-consumer sales during the pandemic. The brand emphasizes the joy of cooking with fresh, seasonal ingredients sourced from local farms, delivering pre-measured kits that allow customers to prepare delicious meals in about 30 minutes. With a commitment to sustainability and social responsibility, Grubby donates a meal for every kit sold, supporting children in need.

Unique Selling Points of Grubby

Diverse Recipe Selection
Grubby offers over 200 diverse recipes inspired by global cuisines, ensuring that each meal is packed with flavor and variety. The recipes are designed to be simple and quick, typically taking around 30 minutes to prepare, making them suitable for busy lifestyles.

Sustainability Commitment
Grubby is a certified B-Corp, reflecting its dedication to social and environmental practices. The brand uses 100% recyclable and compostable packaging, partners with family-run farms for fresh produce, and employs bike deliveries in London to minimize its carbon footprint.

Community Impact
For every recipe kit purchased, Grubby donates a meal to children living in poverty through its partnership with 1morechild.org. This initiative has resulted in over 200,000 meals donated to date.

Frequently Asked Questions

What types of meals does Grubby offer?
Grubby provides a wide variety of plant-based meals including curries, pasta dishes, salads, and more. Each recipe is designed to be nutritious and flavorful.

How long does it take to prepare a meal?
Most meals can be prepared in approximately 30 minutes or less, making them ideal for quick weeknight dinners.

Is Grubby suitable for non-vegans?
Yes! A significant portion of Grubby's customer base consists of non-vegans who enjoy the taste and convenience of plant-based meals.

Can I customize my order?
Grubby allows customers to choose from their menu each week based on personal preferences or dietary restrictions.

What is Grubby's environmental impact?
Grubby is committed to sustainability; they use eco-friendly packaging, support local farmers, and aim for minimal food waste through partnerships with food waste organizations.

In summary, Grubby stands out in the meal kit market by combining delicious plant-based recipes with a strong commitment to sustainability and community impact. Its user-friendly approach makes it an appealing choice for both seasoned cooks and those new to plant-based eating.