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About Grip Live

Grip Live, often referred to simply as Grip, is a pioneering live commerce platform that has revolutionized the way consumers shop and interact with brands. Founded in 2019 by Hanna Kim, Grip is South Korea's first live commerce marketplace, designed to facilitate real-time communication between sellers and buyers. The platform combines the interactive and influencer-driven capabilities of social media with the growing demand for direct-to-consumer e-commerce, creating a unique shopping experience that is both engaging and entertaining. With over 1.6 million downloads and a significant presence in the live commerce market, Grip has become a go-to solution for small and medium-sized businesses (SMBs) looking to leverage live streaming for sales.

Standout Features

Grip Live boasts a comprehensive suite of features that enhance user engagement and simplify the live shopping process. Here are some of the standout features:

• Mobile-Friendly Live Streams: Grip is optimized for mobile devices, allowing seamless viewing and shopping on-the-go. The platform's portrait orientation ensures easy access and navigation, making it user-friendly for both sellers and viewers.
• Interactive Elements: The platform includes features like True or False games, raffle games, and first-come-first-served deals that maximize customer engagement during live events. These interactive elements not only entertain viewers but also encourage active participation in the live shopping experience.
• Shoppable Video: Grip streamlines the purchasing process with an integrated watch-select-order system in a single page. This feature allows viewers to purchase products directly from the live stream, enhancing the overall shopping experience.
• Real-Time Communication: Grip facilitates real-time communication between sellers and buyers, enabling viewers to ask questions and receive immediate responses. This interactive communication builds trust and fosters a real relationship between buyers and sellers.
• Diverse Product Categories: The platform caters to a wide range of interests and preferences, offering categories such as Fashion, Infant goods, Beauty, Food, and Tickets/online vouchers. This versatility allows Grip to appeal to a broader audience, including men and women interested in various products.

FAQs

What is Grip Live?

Grip Live is a live commerce platform that allows sellers to sell products via live streaming. It combines real-time communication and interactive elements to create an engaging shopping experience.

How does Grip Live work?

Grip Live enables sellers to broadcast live streams where they can promote, advertise, and sell their products directly to viewers. Viewers can ask questions in real-time, and the platform offers features like shoppable videos and interactive games to enhance the shopping experience.

What are the key features of Grip Live?

Key features include mobile-friendly live streams, interactive elements, shoppable videos, real-time communication, and diverse product categories.

How does Grip Live promote user engagement?

Grip Live promotes user engagement through innovative content, exclusive VIP events, and interactive game functions. These features encourage active participation and build trust between buyers and sellers.

What is the pricing model for Grip Live?

Grip Live operates on a simple pricing model with no initial fees or setup costs. The platform charges a 15% take rate from sales, making it an attractive option for businesses looking to break into the world of live commerce.

By focusing on user engagement, innovative features, and effective communication, Grip Live has established itself as a leading live commerce platform, particularly in South Korea, and continues to grow its user base and transaction volume.