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About Gousto

Gousto is a UK-based meal kit delivery service that simplifies home cooking by providing subscribers with recipe boxes containing fresh, pre-measured ingredients and easy-to-follow recipes. Founded in 2012, Gousto aims to make cooking accessible and enjoyable for everyone, offering a diverse range of meal options that cater to various dietary preferences. The brand has positioned itself as a leader in the food-tech sector, utilizing technology to enhance the customer experience while promoting sustainability through responsible sourcing and packaging practices.

Unique Selling Points of Gousto

Diverse Recipe Selection
Gousto offers an extensive menu with over 50 recipes each week, allowing customers to choose meals that suit their tastes and dietary needs. This variety includes options for vegetarian, vegan, gluten-free, and family-friendly meals, ensuring there is something for everyone.

Sustainability Focus
Gousto is committed to sustainability, sourcing ingredients from responsible suppliers and aiming for 100% recyclable packaging by 2025. The company has been recognized as a B Corp, reflecting its dedication to social and environmental performance.

Convenience and Flexibility
Customers can easily manage their subscriptions through the Gousto website or app, allowing them to skip weeks or change their meal choices as needed. This flexibility makes it easier for users to incorporate Gousto into their busy lifestyles.

Frequently Asked Questions

How does Gousto work?
Customers select their preferred meals from a weekly menu, which are then delivered directly to their door in insulated boxes containing fresh ingredients and recipe cards.

Can I customize my box?
Yes, Gousto allows users to customize their boxes by selecting specific meals each week based on dietary preferences or family needs.

What if I have allergies?
Gousto provides detailed ingredient lists for each recipe, allowing customers to identify allergens easily. Users can filter recipes according to dietary restrictions when selecting meals.

Is there a minimum subscription period?
No minimum subscription period is required. Customers can pause or cancel their subscription at any time without penalties.

How is Gousto addressing sustainability?
Gousto is committed to reducing its environmental impact by sourcing ingredients responsibly, minimizing food waste, and transitioning to fully recyclable packaging by 2025.

In summary, Gousto stands out in the meal kit market due to its commitment to quality ingredients, user-friendly cooking experiences, and sustainable practices. The positive feedback from users reinforces its reputation as a reliable choice for those looking to simplify home cooking while enjoying diverse culinary experiences.