70% Off Glasses Direct Vouchers, Discount Codes Nov 2024

About Glasses Direct

Founded in 2004 by Jamie Murray Wells while he was still a university student, Glasses Direct emerged from a vision to provide affordable eyewear solutions. The brand has since evolved into the UK's leading online prescription glasses retailer, serving over three million customers annually. With a commitment to accessibility and style, Glasses Direct offers an extensive selection of over 1,000 frames, catering to diverse tastes and preferences. Acquired by Essilor International in 2016, the company continues to prioritize customer experience and innovation in the eyewear industry.

Unique Selling Points of Glasses Direct

Affordable Pricing
Glasses Direct is renowned for its competitive pricing, often offering glasses at prices up to 60% lower than traditional high street retailers. This affordability is central to its mission of making eyewear accessible for everyone.

Home Trial Service
One of the standout features is the Home Trial service, allowing customers to select up to four frames to try on at home for free. This initiative alleviates the pressure of shopping in-store and enables customers to make informed choices in a comfortable setting.

Virtual Try-On Technology
The brand leverages advanced technology with its Ditto™ Virtual Try-On feature, which allows users to see how different frames will look on their faces through augmented reality. This innovative tool enhances the online shopping experience by providing a more personalized approach.

Sustainable Practices
Glasses Direct is committed to sustainability, ensuring transparency about the materials used in their products and their environmental impact. They aim to source responsibly and maintain ethical production standards.

Frequently Asked Questions

1. How does the Home Trial service work? Customers can choose up to four frames to try at home for free. They have seven days to test them out before sending them back using a prepaid label provided by Glasses Direct.

2. What if my glasses don’t fit? Glasses Direct offers a hassle-free return policy. If customers are not satisfied with their purchase or if the glasses do not fit properly, they can return them within 30 days for an exchange or refund.

3. Do I need a prescription? Yes, a valid prescription is required when ordering prescription glasses. Customers can upload their prescriptions directly on the website or provide details during checkout.

4. What types of lenses are available? The company offers various lens options including single vision, bifocal, and progressive lenses. They also provide additional features such as anti-reflective coatings and blue light filtering.

5. How long does delivery take? Standard delivery typically takes between 5 to 10 working days depending on the complexity of the order and lens type selected.

Through its innovative services and customer-centric approach, Glasses Direct continues to redefine how consumers access eyewear in the UK market.