60% Off General Pants Co. Discount Codes (5 Active) Nov 2024

About General Pants Co.

General Pants Co., established in 1972 by Tom and Bronwyn Tsipris, is a renowned Australian fashion retailer specializing in streetwear, denim, skate clothing, and surfwear. The company has grown significantly since its inception, now operating 60 physical stores across Australia and New Zealand. Originally founded on George Street in Wynyard, Sydney, General Pants Co. has evolved through various ownership changes, most recently being acquired by the Alquemie Group in May 2022 for over $60 million.

Key Features of General Pants Co.

Product Range and Brands

General Pants Co. is celebrated for its diverse and trendy product range, featuring both local and international brands. The retailer offers a wide array of streetwear, denim, skate, and surf clothing, catering to the fashion needs of young adults. Some of the notable brands stocked by General Pants include Ksubi, Insight, The North Face, Tommy Jeans, Stussy, Vans, and Converse.

Global Expansion

In a significant move to expand its market reach, General Pants Co. is set to enter the US market with the launch of 'The Local' concept store in West Hollywood, followed by another store in New York. This initiative aims to introduce Australian streetwear brands to the American market, leveraging the large demographic of young consumers in Los Angeles.

Ethical Commitments

General Pants Co. has demonstrated a commitment to ethical practices in its supply chain. The company has signed the Cotton Pledge with the Responsible Sourcing Network, ensuring it does not knowingly source cotton from Turkmenistan or Uzbekistan until forced labor practices are ended in these regions. Additionally, General Pants is a member of the Better Cotton Initiative, which promotes better management practices in cotton cultivation to reduce environmental impacts and improve social and economic benefits for farmers.

Technological Integration

To enhance its eCommerce capabilities, General Pants Co. has implemented Comestri, a marketplace solution that integrates with their existing ERP system. This technology has enabled the company to streamline its marketplace strategy, manage multiple sales channels efficiently, and leverage new audiences through digital platforms. The integration with Comestri has been particularly beneficial during periods of high consumer shift to eCommerce, such as during the COVID-19 pandemic.

Frequently Asked Questions (FAQs)

1. What types of products does General Pants Co. offer?

General Pants Co. specializes in streetwear, denim, skate clothing, and surfwear from both local and international brands.

2. Where are General Pants Co. stores located?

General Pants Co. operates 60 physical stores across Australia and New Zealand, with additional stores planned in the US.

3. What is General Pants Co.'s stance on ethical fashion?

General Pants Co. has signed the Cotton Pledge and the Uzbek Cotton Pledge, committing to avoid sourcing cotton from regions with forced labor practices. The company is also a member of the Better Cotton Initiative.

4. How does General Pants Co. engage with its customers?

General Pants Co. engages with its customers through various campaigns, social media, and in-store activities. The brand also offers promotions and special offers to its loyal customers.

5. What technology does General Pants Co. use to enhance its eCommerce capabilities?

General Pants Co. uses Comestri, a marketplace solution that integrates with its existing ERP system to streamline its marketplace strategy and manage multiple sales channels efficiently.