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About Fruity Booty

Fruity Booty is a London-based lingerie brand founded by Minna and her partner with the mission to redefine the notion of sexy lingerie. Established three years ago, the brand emphasizes individuality and comfort, offering a more approachable shopping experience for women. Fruity Booty is committed to sustainability, producing limited-edition collections from ethically sourced materials, and ensuring that their products are crafted by skilled artisans in Europe. The brand's focus on quality and sustainability aims to challenge the fast-fashion industry while celebrating the unique beauty of every woman.

Unique Selling Points

Fruity Booty stands out in the lingerie market due to its commitment to sustainability and ethical production. Here are some of the standout features:

• Sustainable Materials: The brand uses sustainably sourced and deadstock fabrics, significantly reducing waste and environmental impact.

• Ethical Production: All products are made in Europe, specifically in Porto and East London, by a workforce of talented women with decades of experience in lingerie making.

• Limited Editions: Fruity Booty produces small runs of collections, which not only minimizes overproduction but also ensures that each piece is unique.

• Plastic-Free Packaging: The brand is dedicated to eco-friendly practices, including the use of plastic-free packaging for all shipments.

• Diverse Product Range: Beyond underwear, Fruity Booty offers a variety of matching garments, including shirts and skirts, allowing customers to create complete outfits.

Frequently Asked Questions

1. What sizes do Fruity Booty products come in?

Fruity Booty offers a range of sizes to cater to different body types. Detailed sizing charts are available on their website to help customers find their perfect fit.

2. How should I care for my Fruity Booty lingerie?

To maintain the quality of your lingerie, it is recommended to hand wash in cold water and air dry. Specific care instructions are included with each product.

3. What is the return policy?

Fruity Booty has a customer-friendly return policy, allowing returns within a specified period if the items are unworn and in their original packaging. Customers are encouraged to check the website for detailed return instructions.

4. Are the materials used in Fruity Booty products eco-friendly?

Yes, Fruity Booty prioritizes sustainability by using ethically sourced and deadstock fabrics, as well as plastic-free packaging for all shipments.

5. How often does Fruity Booty release new collections?

Fruity Booty releases new collections seasonally, with occasional limited-edition drops throughout the year. Customers can stay updated by subscribing to the newsletter or following the brand on social media.

Fruity Booty is not just a lingerie brand; it represents a movement towards sustainable fashion, empowering women to embrace their individuality while making conscious purchasing decisions.